PAID MEDIA
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Sitelink Assets (Extensions) Best Practices & Examples
Of all the many jobs available in Google Ads, I have some of my favourites. Sitelink Origins, formerly known as…
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Identity & Custom User Experiences – How ID Helps Convert [Podcast]
Smart digital marketers are leveraging user identification to create truly personalized experiences for their customers because identity is such an…
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New Google Ads Feature: Account-Level Negative Keywords
Google Ads Coordinator Jenny Marvin announced that negative keywords at the account level are now available to Google Ads advertisers…
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Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now widely available to augment existing search and image ad campaigns. Microsoft…
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Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to Search Ads that include removing the “Ad” tag and adding company names and logos.…
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Google Ads Rolls Out 3 New Reporting Columns
Google Ads is introducing three new reporting columns that make it easier to understand how conversions affect campaign performance. The…
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Google Makes Audio Ads Available To All Advertisers
Google makes audio ads available to all advertisers, giving companies more ways to reach YouTube music and podcast listeners. Previously,…
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Google Updates “Unavailable Video” Policy
In another step toward transparency for advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week. The…
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Google Ads Rolls Out 5 New Video Ad Templates
To help businesses increase sales and increase brand awareness during the holidays, Google Ads is rolling out new video ad…
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Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center allows users to opt out of targeted ads without giving up useful features like personalized…
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