Google Ads Rolls Out 3 New Reporting Columns
Google Ads is introducing three new reporting columns that make it easier to understand how conversions affect campaign performance.
The three new columns include:
- results
- results value
- Conversion goals
Prior to this update, you had to apply custom segments to see each conversion action and the categories it falls under. Now the data is more easily available.
Here’s more about the new columns in your Google Ads reports.
results column
The results column shows the number of conversions received via the primary conversion actions for each of the standard goals in your account.
This column will also show you the impact of the campaign on the goals you’re not optimizing for. The example above shows how a campaign leads to phone calls, even if it is not optimized for this type of conversion.
results value
The Result Value column displays the calculated conversion values that you received via the primary conversion actions for each of the standard goals in your account.
The example above shows how easy it is to compare and contrast Total Conversions against Total Value Output.
Conversion goals column
The Conversion Goals column shows you the goals listed in your campaign level settings that drive performance.
If you want to analyze which campaigns are optimized for lead form submissions, you can easily see which campaigns you need to look at.
availability
The new three columns in Google Ads are available on the Campaigns page for tables and charts and in custom reporting pages such as the Report Editor or custom dashboards. You will also be able to access this data at the manager account level.
Source: The Google
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