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Google Ads Rolls Out 5 New Video Ad Templates

To help businesses increase sales and increase brand awareness during the holidays, Google Ads is rolling out new video ad templates with seasonal themes.

The templates contain visual and audio elements designed around the following holidays and moments:

  • Diwali
  • Hanukkah
  • Christmas
  • Black Friday (horizontal + vertical templates)

Advertisers can customize templates with images, logos, brand colors, and text.

All templates, except for Black Friday, allow up to two images, one logo, and six text areas.

Both versions of the Black Friday template allow up to five images, one logo, and six text areas.

Provide Google with your design assets, and they’ll put them together in a video.

Videos created using Google Ads Templates can be used with any video-compatible campaign, such as Performance Max campaigns, Video Actions campaigns, and App campaigns.

Here’s a closer look at each of the new templates.

Hanukkah video ad template

This video ad template simulates opening wrapping paper with Hanukkah-themed audio and visuals.

See example below:

Diwali video ad template

This video ad template simulates opening wrapping paper with Diwali themed audios and visuals.

See example below:

Christmas video ad template

This template also focuses on opening gifts, with Christmas-themed audio and visuals.

See example below:

Black Friday Video Ad Templates (Horizontal + Vertical)

This template is a bit more generic than other seasonal templates. It focuses on shopping rather than giving and contains more image areas.

See examples of horizontal and vertical versions of the sample Black Friday ad below:

availability

New seasonal video ad templates are now available to all advertisers.

Google plans to add more templates applicable to seasonal moments over the coming months.


Source: The Google

Featured image: imcsike/Shutterstock

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