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Google Makes Audio Ads Available To All Advertisers

Google makes audio ads available to all advertisers, giving companies more ways to reach YouTube music and podcast listeners.

Previously, certain product categories were not eligible to run audio ads. With this broader rollout, Google seems to be lifting the previous restrictions.

Google is also adding new targeting options for audio ads. Advertisers can now specifically reach podcast listeners.

Google announced these updates during Advertising Week New York, along with several other improvements to YouTube advertising. Here’s more information about all the new features.

Google audio ads are widely available

Google cites data from Edison Research that found YouTube to be the second most popular destination for listening to podcasts.

Now, all Google advertisers can reach podcast listeners with YouTube audio ads.

Audio ads are also served to people who listen to music on YouTube. However, there is an option to limit targeting to podcast listeners if that’s what you’re primarily interested in targeting.

For more information about Google audio ads, including complete instructions on creating them, check out this step-by-step guide from Brooke Osmundson’s Search Engine Journal.

Other updates for YouTube ads

moment of explosion

YouTube is launching a new show called “Moment Blast,” designed to reach viewers during events like live sports, movie releases, or product launches.

In an announcement, Google stated:

Moment Blast gives advertisers premium YouTube Select content on connected televisions (CTV) and other devices, plus a branded title card and optional masthead placement.

Product feeds at Discovery Ads

Google advertisers can now bring existing product feeds to Discovery Ads on YouTube.

Discovery ads can appear in areas such as the top of YouTube search results, the recommended videos section, or on the homepage of the YouTube mobile app.

Previously, advertisers could use discovery ads to send users to a landing page, lead form, or YouTube video. Now they can also be used to direct users to product pages.

More information about product feeds in discovery ads will be announced at the YouTube Shopping holiday event on November 10th.


Source: The Google

Featured image: Framalicious/Shutterstock

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