PAID MEDIA
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How To Create B2B Google Ads Campaigns That Nurture And Convert Customers
In the world of B2B multi-channel marketing, it takes time to narrow down a specific space where leads are generated.…
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SEM Strategy In 2023: More Ahead With Your Year In Review
Hello, dear fellow search marketer, and welcome to the year 2023. It’s time to make some New Year’s resolutions, or…
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Apple Ad Network Gives Marketers A New Opportunity
The Apple ad network is making waves. Generally known for its consumer products, Apple places more emphasis on prioritizing its…
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Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
How do you celebrate the new year with a new update to Google Ads? On January 4, Google emailed advertisers…
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What Is Paid Media: Types & Examples
The term “paid media” is commonly used in the marketing industry. Some use the term paid media interchangeably with pay-per-click…
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Microsoft Announces Store Ads & Other Updates
Microsoft today published its latest round of ad product updates. Among the most important updates is the launch of Microsoft…
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Key Insights From TikTok In The What’s Next 2023 Trend Report
Over the past year, the global TikTok community has transcended many Gen Z stereotypes. It has created new kinds of…
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Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic has introduced a new ad network called Blaze that places ads on free WordPress.com and Tumblr sites. Advertising starts…
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Google Ads Down For Advertisers, Google Confirms
This morning, advertisers around the world kicked off their weekly routine with a major Google Ads access issue. Word spread…
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8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
After slashing 12,000 layoffs on January 20, the US Department of Justice officially filed an antitrust lawsuit against Google this…
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