PAID MEDIA
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Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for which product categories will drive more ad clicks in the new year and advises you…
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How To Combine SEO & PPC Keyword Strategies For More Effective ROI
There is a common challenge that both agencies and clients face when it comes to SEO and PPC departments: cross-functional…
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Google Updates Display & Video 360 Account Level Suspension Policies
Over the course of the year, Google has made several updates and clarifications to its opt-out policies. These updates are…
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A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along the conversion…
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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Admit it: You have a cereal box or bag of chips in your kitchen right now that’s been there for…
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Google Ads Conversion Lift Tutorial For Advertisers
In the latest Google Ads video tutorial, a new study on conversion impact for advertisers is presented. The tutorial covers…
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Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and let advertisers know how this…
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If Time Is Money, This Free Google Ads Budget Script Is Priceless
Time is valuable. This is one of my catchphrases, and I try to run my life with it. Since I…
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How To Understand If A PPC Test Is A Failure
During the holiday season, there’s an extra focus on the naughty and cute menu. Successful campaigns gain access to additional…
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The Complete Guide To Lifecycle Advertising
Advertising has long been considered a valuable marketing tool for businesses of all shapes and sizes. While the methods and…
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