PAID MEDIA

Microsoft Introduces Category-Based Targeting For Search Ads

Microsoft has unveiled a new approach to search advertising aimed at helping companies more effectively reach their target audience in…

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Google To Unify GA4 & Google Ads Conversion Windows

Google has announced a major change for advertisers using Google Analytics 4 (GA4) and Google Ads. From March 31, 2023,…

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6 PPC Strategies To Focus On Now

PPC has many components, and is constantly evolving with new technologies, feature improvements, and tactical tips. Today, our recommendations focus…

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Google Ads Simplifies Audience Creation W/ GA4 Audience Builder

Google has introduced a new feature that will make it easier to create and activate campaign audiences in Google Ads.…

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Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media

Do you wish you could get the best of both worlds – lower CPC and more high quality leads? Wondering…

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Google Ads Launches Performance Max For Travel Goals

Google announced the introduction of Performance Max for travel goals for advertisers around the world. According to Google data, this…

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Microsoft Launches Local Search Ads For Bing

Microsoft announces Local Search Ads for Bing, a new ad experience that can help companies boost local visibility and stand…

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Google Ads’ Keyword Matching Process Detailed In New Guide

During Google Search Ads Week, the company offers an inside look at how the keyword matching system works. Google has…

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Chrome FLEDGE Update Provides Hope For PPC & SEOs

With third-party cookies in Chrome about to be turned off, Google has introduced some well-received updates to help ease marketers’…

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Google Ads Announces Changes To Location Targeting Settings

Google Ads notifies advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes are…

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