PAID MEDIA
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How To Bypass Big Brands Bidding Up Your Terms
Nothing is more frustrating than competitors hijacking your best terms. The holiday season is particularly vulnerable to this, as brands…
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Google Ads Account Managers Shouldn’t Contact Clients Directly
There is a growing number of reports across the web of Google Ads account managers threatening to contact customers directly,…
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What Does Chip-Making Demand Tell Us About Search Demand?
While many components of product demand have fluctuated since the pandemic hit in 2020, one of the most significant known…
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Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for which product categories will drive more ad clicks in the new year and advises you…
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How To Combine SEO & PPC Keyword Strategies For More Effective ROI
There is a common challenge that both agencies and clients face when it comes to SEO and PPC departments: cross-functional…
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Google Updates Display & Video 360 Account Level Suspension Policies
Over the course of the year, Google has made several updates and clarifications to its opt-out policies. These updates are…
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A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along the conversion…
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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Admit it: You have a cereal box or bag of chips in your kitchen right now that’s been there for…
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Google Ads Conversion Lift Tutorial For Advertisers
In the latest Google Ads video tutorial, a new study on conversion impact for advertisers is presented. The tutorial covers…
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Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and let advertisers know how this…
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