PAID MEDIA

How To Bypass Big Brands Bidding Up Your Terms

Nothing is more frustrating than competitors hijacking your best terms. The holiday season is particularly vulnerable to this, as brands…

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Google Ads Account Managers Shouldn’t Contact Clients Directly

There is a growing number of reports across the web of Google Ads account managers threatening to contact customers directly,…

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What Does Chip-Making Demand Tell Us About Search Demand?

While many components of product demand have fluctuated since the pandemic hit in 2020, one of the most significant known…

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Microsoft Makes 3 Predictions For PPC Trends In The New Year

Microsoft makes three predictions for which product categories will drive more ad clicks in the new year and advises you…

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How To Combine SEO & PPC Keyword Strategies For More Effective ROI

There is a common challenge that both agencies and clients face when it comes to SEO and PPC departments: cross-functional…

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Google Updates Display & Video 360 Account Level Suspension Policies

Over the course of the year, Google has made several updates and clarifications to its opt-out policies. These updates are…

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A Comprehensive Guide To Marketing Attribution Models

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along the conversion…

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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

Admit it: You have a cereal box or bag of chips in your kitchen right now that’s been there for…

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Google Ads Conversion Lift Tutorial For Advertisers

In the latest Google Ads video tutorial, a new study on conversion impact for advertisers is presented. The tutorial covers…

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Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and let advertisers know how this…

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