Google Ads notifies advertisers of upcoming changes to location targeting settings across campaign types starting in March.
The changes are intended to simplify and align the targeting process, making it easier for advertisers to create effective campaigns.
This article will outline what is happening, why, and how it will affect your campaigns.
Changes to targeting settings
Today we started notifying affected advertisers of changes to simplify and align campaign location targeting settings across campaign types, starting in March https://t.co/3ZcXRYpipM.
Here’s what happens and why:
– AdsLiaison (adsliaison) February 27, 2023
One of the major changes affecting target settings is Google removing the “Search Interest: People who search for your targeted sites” option.
Google says this option has low adoption rates and has found that it is not being used effectively.
Advertisers can still targetpresence or interestorPresencewhich aligns better with the advertising objectives of most campaigns.
The option to exclude “Presence or interest: People who are in, regularly visit, or have shown interest in your excluded locations” will also be removed.
Many advertisers find this option confusing, Google says, and has little impact on campaign performance.
However, campaigns will still exclude people in excluded locations.
Google has tested these changes and interviewed dozens of advertisers to understand how their usage and performance will be affected.
Google aims to align location targeting settings across campaign types and improve the targeting experience for advertisers.
What does this mean for advertisers?
These changes will simplify the targeting process in Google Ads, and make it easier to set up campaigns and achieve goals.
While some advertisers may have used options that Google removes, they are said to have little effect on performance.
Keep these changes in mind when creating new campaigns or updating existing campaigns.
Advertisers must be willing to adjust their targeting settings in March to take advantage of these changes.
Featured image: olesia_g / Shutterstock
source: Google
