PAID MEDIA
-
Google Introduces AI-Powered Search Ads
Google recently announced new tools to improve the performance of search ads using artificial intelligence (AI). For companies to connect…
Read More » -
Google Ads: New Features For Performance Max Campaigns
Digital marketers can now optimize and demonstrate the increased value of their Performance Max campaigns with new features from Google.…
Read More » -
5 Cost-Effective Ways To Upgrade Your Paid Media Strategy [Webinar]
Are you looking for smarter ways to leverage your digital ad spend? As more companies begin to crack down on…
Read More » -
Google Ads Launches New CTV Advertising Features
Google Display & Video 360 has introduced new features to help advertisers plan, buy and measure connected television (CTV) campaigns.…
Read More » -
How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast]
Success in the fast-paced world of advertising requires a focus on innovation and adapting to the latest trends. This includes…
Read More » -
Microsoft Advertising Launches Audience Segments For Valentine’s Day
Microsoft Advertising has made several updates to its platform to help marketers expand their campaigns and reach more customers. Market…
Read More » -
Sitelink Assets (Extensions) Best Practices & Examples
Of all the many jobs available in Google Ads, I have some of my favourites. Sitelink Origins, formerly known as…
Read More » -
How To Bypass Big Brands Bidding Up Your Terms
Nothing is more frustrating than competitors hijacking your best terms. The holiday season is particularly vulnerable to this, as brands…
Read More » -
Google Ads Account Managers Shouldn’t Contact Clients Directly
There is a growing number of reports across the web of Google Ads account managers threatening to contact customers directly,…
Read More » -
What Does Chip-Making Demand Tell Us About Search Demand?
While many components of product demand have fluctuated since the pandemic hit in 2020, one of the most significant known…
Read More »