Google is rolling out updates to Search Ads that include removing the “Ad” tag and adding company names and logos.
These changes help make it easier for Google search ads to be distinguished from organic results.
Brand names in Google search ads
Google recently changed the search snippets for website homepages by displaying the website name instead of the title tag.
Now, business names will be the top visual element of search ads. See an example of the new design below:
Previously, the landing page URL appeared at the top of search ads, followed by the ad title text.
Google still shows the URL and title text in the new design. does not remove information; It makes the business name more visible.
This change can be useful in situations where a company is bidding on a competitor’s keywords. It will be more visible to searchers of the business website they are visiting when they click on an ad.
Banners in Google search ads
In addition to company names, Google now displays business logos in search ads.
This change makes it more obvious to searchers what kind of business is paying for the ad, so there are no surprises when they land on the landing page.
The inclusion of banners helps searchers in another way by making ads more distinct from organic results.
Organic search results are usually plain text, with the occasional thumbnail on the far right.
The business logo in the upper left is now a distinctive feature of search ads, setting them apart from organic search snippets.
Google has faced criticism for ads that look too similar to regular results. With this update, there should be less confusion.
Sponsorship in Google Search Ads
Finally, Google is ditching the “Ad” label in favor of a new “Sponsored” tag.
The word “Sponsored” will now be displayed in its own line in the top right corner of search ads.
These updates to Google Search Ads are gradually rolling out to mobile, with a similar desktop experience planned for later.
eligibility
The brand names and logos in Google Search Ads are currently in beta and are limited to advertisers who meet the eligibility criteria.
Eligibility criteria include:
- Account opened for more than 90 days.
- The account has a good history of policy compliance.
- The account has active campaigns.
- The account has active text ads and has accumulated spend on search campaigns for at least 28 days.
- The account is in a qualifying sector or sub-sector. Sensitive sectors or sub-sectors (for example, sexual content, alcohol, gambling, and healthcare) are not eligible for business information at this time.
- The account has completed the Google Advertiser Verification Program.
When you meet the eligibility criteria, Google Ads will crawl your landing page to find your company name and logo and automatically add them to your campaigns.
You will have the option to review and remove any automatically added information that you do not want to be included.
Alternatively, you can manually add a business name and logo to each campaign.
Google will review all company names and logos to ensure they comply with Google Ads policies and formatting requirements.
If Google can’t include your business name, it will instead display the domain from your display URL. Google will add the blue globe icon if you can’t display your logo.
New brand name and logo features are rolled out automatically. Advertisers will receive a notification in their Google Ads account when they gain access.
Source: The Google
Featured image: JL Images / Shutterstock
