Google is rolling out several updates designed to simplify the process of creating ads with multiple extensions.
Additional advertising information, such as sitelinks and lead forms, can significantly improve CTR. Google cites internal data that shows advertisers see a 20% increase in click-through rate when four sitelinks appear with search ads.
The problem for time-crunched marketers is that managing ads and ad extensions requires separate steps.
Now, you can create campaigns with ad extensions in one workflow.
Additionally, you’ll see “ad extensions” referred to as “assets” throughout the remainder of this article, as Google adopts a new term for them.
Sitelink “extensions” are now “sitelink assets”; price “extensions” are now “price” assets, etc.
There is no change in how assets work; The difference is only in the name.
With that explained, here’s more information on how you can change your ad creation workflow.
New workflows for the search network and maximum performance campaigns
When creating your maximum search and performance campaigns, you will face another step before the final review which is called Ads and assets.
During this step, you can add different assets such as images, sitelinks, pricing, lead forms, and anything else that applies to your campaign goals.
If you’re not sure which assets are worth using, Google will now make recommendations based on what you want to achieve.
As assets are added, the preview tool will show you how they will appear in the search results.
Image credit: screenshot from blog.google/products/ads-commerce/create-engaging-ads/, September 2022.Assets created for the first time during this new workflow will be available when working in other campaigns and ad groups.
Existing ad extensions will automatically move to assets while maintaining their associations at the account, campaign, and ad group levels.
New reporting for Google Ads assets
You can monitor the performance of assets in the new ‘Declarations and Assets’ menu.
Clicking on the assets will take you to a page that you can switch between Origin And organisation in a dropdown list.
Image credit: screenshot from blog.google/products/ads-commerce/create-engaging-ads/, September 2022.The Assets table reports on titles and descriptions, while the Association table shows reports on assets such as images and prices.
You can see how assets are performing at the account, campaign and ad group levels and filter the results by asset type.
Finally, A.J groups The report will allow you to see the top performing asset groups.
Image credit: screenshot from blog.google/products/ads-commerce/create-engaging-ads/, September 2022.availability
Updated Google Ads workflows and reports, excluding the Versions report, will be available in the coming weeks.
Google says the Collections report will be released in the next few months.
Source: The Google
Featured image: Piotr Swat / Shutterstock
