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Google Lets You Disable Targeted Ads & Keep Personalized Searches

Google’s new My Ad Center allows users to opt out of targeted ads without giving up useful features like personalized search results.

Previously, disabling targeted ads meant you had to go into your account settings and prevent Google from collecting your web and app activity data and YouTube history.

Without permission to collect personal data, Google cannot provide customized results in the main search engine, Google Maps, YouTube and other platforms.

Now, you don’t have to compromise.

My Ad Center allows users to customize the ads they see in search results, YouTube, and Google Discover. This means that you don’t have to adjust settings at the account level to stop seeing certain types of ads.

Jerry Deshler, Vice President of Advertising at Google, stated in a blog post:

You can define the types of your activity used to make Google products work for you – no matter what ads you show. In the past, if your YouTube history was on, it would automatically know how your ads were personalized. Now, if you didn’t want to use YouTube history to personalize ads You can turn it off in My Ad Centre, without affecting relevant recommendations in your feed.

Here’s more information about turning off personalized ads and other ways you can use My Ad Center to control the ads you see.

How to disable personalized ads in google

My Ad Center is designed to be easy to find and use. You can access it directly from ads shown in Google Search, YouTube and Discover.

Click the three-dot menu next to an ad to bring up the “My Ad Center” panel, then select “Personalize more ads you see.”

Screenshot from: blog.google/technology/safety-security/my-ad-center/, October 2022.

This link will take you to the Central Control Center, where you will see a button to turn off personalized ads at the top of the screen.

Google allows you to disable targeted ads & # 038;  Maintain personalized searchesScreenshot from: blog.google/technology/safety-security/my-ad-center/, October 2022.

With this setting turned off, you will still see ads, although they may be less relevant.

The option to turn off personalized ads in My Ad Center applies to and turns off ads you see on Google and will be applied automatically on any device where you’re signed in to your Google Account.

How to opt out of certain ad topics using My Ad Center

If you don’t want to turn off All Personalized ads You can adjust how individual categories of information inform the ads you see.

For example, you can choose not to let your relationship status affect the ads that Google shows you.

Another alternative to turning off personalized ads is to disable ad topics that you don’t want to be clicked on.

With My Ad Center, you can choose to limit ads related to the following topics:

  • alcohol
  • Acquaintance
  • Weight loss
  • gambling
  • Pregnancy
  • Fatherhood and Motherhood

It is worth noting that Google Start Content you store in apps like Gmail, Photos, and Drive is used for ads. Furthermore, Google never uses sensitive information to personalize ads – such as health, race, religion, or sexual orientation.


Source: The Google

Featured image: Screenshot from blog.google/technology/safety-security/my-ad-center/, October 2022.

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