LinkedIn shares up-to-date data for marketers and advertisers, including information about user engagement, popular content, and the overall growth of the platform.
This information can help businesses and advertisers make strategic decisions about the best way to reach and engage their target audience on LinkedIn.
In addition, it can provide insight into how the platform has evolved and changed, allowing marketers to adapt their strategies accordingly.
This data is an important resource for any company looking to make the case for prioritizing LinkedIn as a marketing channel.
If you need to get a statistic, like how many companies are on LinkedIn or how many users engage with companies each month, this is where you’ll find it.
This article summarizes all of the statistics in the LinkedIn report and organizes them into three categories: general, organic, and paid.
Unless otherwise noted, statistics are based on internal LinkedIn data.
LinkedIn general statistics
- LinkedIn+ has 850 million members in more than 200 countries and territories.
- 9 million companies have a LinkedIn Page.
- At least 2.7 million LinkedIn Pages are posted per week.
- 11 million members have turned on Creator Mode on LinkedIn since it launched in March 2021.
- There are over 39,000 professional skills listed on LinkedIn member profiles.
- More than 40% of companies on LinkedIn now rely on skills filters to select job candidates.
- In the past 12 months, 96% of B2B marketers have used LinkedIn for content distribution. (Content Marketing Institute, July 2020)
- 80% of B2B marketers pay to distribute their content on LinkedIn. (Content Marketing Institute, July 2020)
LinkedIn organic engagement statistics
- 40% of LinkedIn visitors engage with the Page organically each week.
- LinkedIn members schedule 176% more live LinkedIn events on an annual basis.
- There is a 75% increase in the number of automated live events on LinkedIn year over year.
- LinkedIn members created 150% more annual virtual events in 2021 than they did in 2020, and 231% more members attended these events.
- LinkedIn members see 22% more updates on what’s going on in 2022 than they did last year.
- LinkedIn Pages that post weekly have 5.6x more followers than Pages that post monthly, and their following grows 7x faster than Pages that post monthly.
- LinkedIn members interact with LinkedIn Pages more than 2 billion times per month.
- There are over 36,000 newsletters actively posted on LinkedIn.
- 29 million unique people have subscribed to at least one LinkedIn newsletter as of April 2022.
LinkedIn Paid Engagement Statistics
- LinkedIn Marketing Solutions surpassed $5 billion in annual revenue for the first time in July 2022.
- On LinkedIn Audience Network, marketers can reach up to 9x monthly touchpoints.
- Conversational ads on LinkedIn generate 4x higher open rates and 4x higher engagement rates than traditional email and twice as engaging as message ads.
- Powered by LinkedIn, the messaging service increases open and engagement rates by up to 2x compared to traditional email.
- After seeing their ads on LinkedIn, brands saw an average 10-15% increase in ad performance in the short term.
- LinkedIn ads have been more effective in increasing brand lift than other top platforms for both B2B and B2C branding. (Nielsen study).
- In technology, LinkedIn has 2-5 times higher returns on ad spend than other social media platforms (partner analysis study).
- In financial services, LinkedIn generated 7x more customer sign-ups compared to Display Media (partner analysis study).
- In education, LinkedIn was 2-4x as effective as other advertising media (partner analysis).
source: linkedin
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