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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

in the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey to produce the best results.

The same study reveals that content marketers also spend more on promoting paid content. The best platform where they spend? linkedin.

Businesses can also use the network for marketing and reaching out to potential customers. In fact, there are more than 100,000,000 Engagements on LinkedIn Pages each month.

With such numbers, there is no denying the power of this social media platform to drive engagement and boost brand awareness.

Ready to take your LinkedIn marketing game to the next level but not sure where to start?

Here are smart LinkedIn tips from seven LinkedIn professionals to boost your marketing efforts.


Take advantage of LinkedIn Live

Thomas J Armitage

Sales Executive, Site Researcher

LinkedIn is the best B2B playground. It’s like a professional conference that never ends.

Live streaming, in particular, remains underutilized. It is because people are starving for valuable educational materials.

With live streaming, thought leaders can bypass the headaches usually involved in traditional webinar setups. No landing pages or registration forms are needed. You can easily promote your event through sharing and invitations as well.

Although you will need third-party broadcast software, most of them play nice with LinkedIn.

Live broadcasts are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure to select a specialized topic. Write a strong description that includes who the broadcast is for.

Invite users who you know will find this useful. And be sure to promote – both before and after the event, because the full video will be available to play.


Elevate your content strategy

Adam Holhan Adam Holhan

LinkedIn Expert at Prominence Global, Author of Influencer – 9 Steps Guide to Become Highly Influential in Any Industry

The most effective strategy for generating leads on LinkedIn that delivers consistent results over the long term is Algorithmically aligned content.

Only 1% of LinkedIn’s 850 million members share content regularly (weekly). Less than 1% of those 1% understand and share content that LinkedIn considers valuable to its membership and promotes you organically.

Share content that creates conversations on the platform and shows that you are the authority in your area of ​​expertise without solving your audience’s problems for them.

I call it a “know-how” with a “no-how” content.

Consistently implement this content strategy, and your ideal customers will be drawn to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO, Hedgehog Digital

In 2017, I decided that the only social network I would use professionally would be Linkedin.

Since then, I’ve been publishing weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach out to decision makers who see my posts and get in touch through the platform or our website to fill in the contact form.

These potential customers-turned-customers have contributed to the exponential growth we have achieved since we opened our office in Brazil.

Being a well-known SEO here, I exploited these to our advantage; All leads came from my personal account, not the company.

We have a business page for the UK and Brazil and do some Linkedin ads to promote some things, but it’s through a personal profile that the magic happens.

Since then, my posts have averaged:

  • 4000 views
  • 100 interactions (likes and comments)
  • Five to seven strands of organic matter per month

My tips are:

  • Consistency and frequency. Aim for at least one post per week.
  • Avoid sharing links on your posts; Leave them in the comments. This increases the reach of your posts by at least 30%. For example, if you want to share a new article from the blog, make a post that talks about the topic and say, “It’s… Wrote a full guide on X, and you can find the link to it in the comments.
  • Don’t be shy about sharing thoughts, ideas, and findings. The community loves these kinds of posts. These tend to get a lot of interactions.

Optimize your page

Virginie Kanteen Virginie Kanteen

LinkedIn Coach – VirginieCantin.comAnd Author of the Wall Street Journal bestselling book “60 Days to Master LinkedIn”

My personal hack uses the Experience section to highlight my services and activities. So instead of having one job title like “founder,” I would have multiple job titles at the bottom of my company’s LinkedIn page for every “hat” I wear at my company.

I have a job title for a 1:1 coaching service, LinkedIn PEELING. Another job title was assigned to my online course, LinkedIn BREAK-IN. Next, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims to be found by people looking for speakers and podcast guests.

The beauty of having so many job titles is that you can optimize each one for the algorithm so that people looking for a specific service, author, or podcast guest can find you easily.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to find out who your potential “superfans” and “superfans” are; It’s as if they don’t want you to build any kind of rules.

You can see this in how they treat followers; They don’t “follow” at all – because the algorithm inserts itself between you and the people who voted to see your content.

Fortunately, there are programs on the market (peak by Daniel Hall) provides interesting data on everyone who has commented on your LinkedIn posts. This helps me see who is my strongest supporter, and most importantly, people who have only commented a few times.

It’s the last category I want to target and find a way to turn them into lifelong supporters, aka “super fans.”


Prioritizing the human-centered approach

Sandra Long Sandra Long

LinkedIn Coach and Speaker – Post road counselingAnd Author of “LinkedIn Personal Branding: The Definitive Guide”

Activate your team of employees. Ensure your team’s LinkedIn profiles are co-branded and focused on solving customer issues rather than the recruiter.

Encourage the team to research and communicate with co-workers, clients, and prospects. Coach your team to build relationships with thoughtful, helpful feedback, and personalized messages.

Say no to automation. Coach them to engage, inspire, and motivate their professional networks through valuable feedback, original posts, and syndicated or reposted company page content.

Develop a company hashtag and communicate how it will be used on LinkedIn. Most importantly, build your team’s confidence and keep it fun!

Josh Steimel Josh Steimel

Founder of BlueMethod Agency on LinkedIn, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, hiring, or finding partners.

LinkedIn has easily generated millions of dollars in value for me.

Although I wrote a book on LinkedIn with 60 tips, everything I teach in my book can be summed up in two words: Be human. It is the best LinkedIn hack.

Many try to imitate the bots on LinkedIn by spamming, posting content but never interacting with commenters, and avoiding the time-consuming creative work of one-on-one communication. But this is where LinkedIn performs best!

When you use LinkedIn to talk directly to others, as a normal human being, this is the moment when LinkedIn becomes indispensable.

away

As the world’s largest online professional network, Linkedin makes a great addition to your social media marketing strategy.

Remember to take advantage of LinkedIn’s features and be consistent – all while providing value and strengthening relationships.

Armed with these tips, you are bound to thrive on your LinkedIn feed and reap the rewards.

More resources:

  • LinkedIn launch a free tool for B2B professionals
  • How to improve LinkedIn to get better connections and more leads [Podcast]
  • How to dominate social media marketing

Featured image: First Shots / Shutterstock

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