More than a dozen recent LinkedIn job postings suggest that the social media platform TikTok is getting into the warehouse and logistics business.
According to the lists that were I notified Axios for the first timeThe Chinese-owned company is said to be looking into building “global execution centers” and is looking for staff for locations in both Seattle and Los Angeles.
“The e-commerce industry has witnessed explosive growth in recent years and has become a hotly contested space among leading Internet companies, and its future growth cannot be underestimated,” TikTok said in a post. “With millions of loyal users globally, we believe TikTok is the perfect platform to bring a completely new and better e-commerce experience to our users.”
According to the publication, the short video sharing platform aims to provide storage, delivery and return services to merchants. It will also include customs clearance and supply chain systems.
These hirings seem to indicate that the company is in the process of developing e-commerce as a new way to generate money, joining its already impressive advertising revenue, which is expected to continue. It is growing at an exponential rate.
TikTok is committed to e-commerce and direct shopping
In August 2021, TikTok developed a partnership with Shopify that allowed merchants to connect their Shopify storefronts with the social media platform. The goal was to help retailers promote their brands and sell their products using organic discovery and shopping tabs.
The platform has also ventured into live shopping, a phenomenon that is incredibly popular in China and other Asian countries, but is slower to catch on in the rest of the world.
reports over the summer It was claimed that TikTok was dropping direct shopping plans for the US and Europe after it struggled to gain a foothold, but recent reports suggest the direct shopping initiative is back in business.
On October 1, A.J The Financial Times reported The social media company is partnering with TalkShopLive to launch its own live shopping platform.
Details have reportedly not been finalized, and no contracts signed, but this would allow TikTok to outsource its direct shopping operations. This partnership could allow TikTok to leverage TalkShopLive’s technology to offer creators the ability to host live shopping sessions while streaming their streams.
Although entry into the e-commerce market has been slow in North America, the social media platform already has a proven successful scheme in Southeast Asia and other regions.
TikTok repositories may challenge Amazon
with more than 1 billion monthly active usersTikTok is a powerful player on the internet. By creating the e-commerce supply chain system, he could pose a serious threat to the dominance of Amazon, which has long dominated online shopping.
“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capabilities and efficiency, provide buyers with a satisfying shopping experience and ensure rapid and sustainable growth of our TikTok store,” the social media company says. Books in job listing.
Featured image: Shutterstock/Koshiro K.
