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Top Video SEO Strategy Tips [Podcast]

Do you want to improve your video SEO strategy so that your videos rank better? Video is hot right now and the competition is fierce.

That’s why you’ll want to watch this latest live show with Paul Andre de Vera, Global Head of Search Marketing at Workday and Founder of the SEO Video Show. Paul and our founder, Lauren Baker, talk about ways to improve your video SEO strategy for higher rankings!

It has never been more important to treat your YouTube channel as a website that you are optimizing for SEO.

This episode is full of tips and ideas on how to integrate SEO with YouTube, and how to increase your presence on YouTube.

In my research, I’ve found that it takes about 16 months for someone to reach 1,000 subscribers and generate income. With 4,000 hours, I was able to get that done in about six months. – Paul Andre de Vera, 42:48

You can learn by teaching, you can learn by research, and then you can learn by interviewing others as I do for my programme. I can pick the brains of all the SEO professionals out there. It is one of those things where I can increase my knowledge by having great conversations with people. – Paul Andre de Vera, 3:08

Sometimes we think a lot more about sales than we think about retention in marketing. Retention and engagement drive future growth. So, hitting that base, and letting them in like, “Hey, you guys are VIP!” And you can see this early on allowing everyone to feel special by doing this. — Loren Baker, 27:22

[00:01] – How Dre got into SEO and what motivated him to launch his own YouTube show.
[09:39] Where does Andre get ideas for his show?
[11:21] – How to deal with content burning.
[12:28] How to keep the content up to date.
[14:19] Where does Andre get his inspiration from?
[16:43] Do user signals help you grow your channel?
[17:57] How to use SEO to create your channel.
[19:26] – How to arrange your videos.
[32:36] How Andre expands his audience.
[34:31] How to be unique on YouTube.
[37:04] Why should the hashtag be included in the title and description?
[39:43] – Basic entities to link to each other.
[41:04] – A knowledge bomb to search for keywords on YouTube.
[42:19] Other video promotion strategies for those starting a channel from scratch.
[44:54] – How targeted is the YouTube region?
[48:55] – Did Andre’s cleavage test on YouTube?
[50:28] The importance of thumbnails.
[52:04] How to train the YouTube algorithm.

Mentioned sources:

The audience is what keeps me coming back. Being stuck at home was one of those things where it became therapy. – Paul Andre de Vera, 30:04

A lot of times in advertising and marketing we hear people say new audience, new users, new sales and exceeding the power of targeting your audience. Lauren Baker, 26:59

Grow your channel on the same platform as you. For example, give me a guest podcast if you have a podcast. If you have a YouTube channel, engage with other YouTube channels so you can quickly bring that audience to your channel. – Paul Andre de Vera, 04:39

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With his two YouTube channels, SEO Video Show and DRE TV, Andre brings together the best of both worlds in SEO and YouTube. He has a diverse background, having worked in SEO for 15 years and currently also specializing in personal branding and public speaking. He balances his work as a digital marketing consultant with his full-time role as Global Leader of Search Marketing at Workday.

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