Social Media

Instagram Subscriptions Let Creators Make Monthly Recurring Income

Instagram is building on its monetization potential with its new subscriptions feature, which allows creators to generate a recurring monthly income.

Starting today, Instagram Subscriptions is launching in limited testing with a handful of creators.

Followers can subscribe through the “Subscribe” button on the creator’s profile.

Screenshot from, January 2022.

Those eligible for the new subscriptions feature have complete control over the monthly price.

Paying the monthly fee provides the following benefits to subscribers:

  • Subscriber live: Content creators can broadcast exclusive live broadcasts to subscribers only.
  • Subscriber stories: Content creators can only post Stories for their subscribers.
  • Subscriber badges: When subscribers leave their comments, a badge will appear next to their name to let the creator and other users know that they are loyal fans.

In an announcement, the company announced:

With Instagram subscriptions, creators can develop deeper connections with their most engaged followers and increase their monthly recurring income by giving subscribers access to exclusive content and benefits, all within the same platform where they are already interacting with them.

Who is eligible for Instagram subscriptions?

Currently, Instagram subscriptions are only available to a limited number of US creators during the testing period.

Instagram plans to expand access to more creators over the next few months.

The following creators are part of the Instagram Subscription test suite:

  • @employee: A content creator who first gained notoriety through TikTok.
  • @ sedona.: A basketball player who currently plays for the Oregon Ducks.
  • @employee: famous astrologer and bestselling author.
  • @employee: Actor, Dancer, and Model.
  • @employeeCreates videos focused on sustainable recipes, plastic-free and other environmentally-related content.
  • @employee: Olympic silver medalist in gymnastics.
  • @employee: Instagram model and member of the NCAA gymnastics team.
  • @employee: Host of the “XO Higher Self” podcast that focuses on spirituality.
  • @employee: Produce creative visual content, such as AR Lenses for Snapchat.
  • @employee: A web star best known for his creative TikTok graphics.

Like Facebook subscriptions, Instagram won’t charge creators until 2023 at the earliest.

In addition to expanding Instagram subscriptions to more creators in the future, the company hopes to offer companion tools that allow creators to connect directly with their audience outside of the platform.

Source: Instagram Business Blog

Featured image: Screenshot from, January 2022.

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