Instagram is one of the best ways to market your product or service to a younger demographic.
Out of 1 billion monthly active users – yes, one billion – two-thirds of whom are 34 years old or younger.
But, as with any social media platform, you need to know how to make the best use of the tools it gives you for your brand.
One of the first things someone sees when they open your page is your bio.
It’s easy to overlook the importance of your Instagram bio, but it’s important to have a well-designed bio that immediately draws in the viewer and shows them what they’re all about and, most importantly, what they can expect from your page.
If you want to compete successfully in your industry and attract potential clients, an excellent Instagram bio is key.
Keep reading to understand what makes an amazing resume, plus examples from brands that have us impressed with their bios.
What makes a great Instagram bio?
Instagram is a social media platform that is all about brevity.
It’s not the place to tell your entire brand story or share every detail — I prefer short Instagram bios.
In fact, you only have 150 characters to get your point across, but they also need to tell your audience what you do and what kind of content they can expect to see from you.
Since you only have 150 characters to pack a punch, your brand bio should be full of details about your business, as well as keywords that will help people find you when searching for related terms.
However, even with so many details, make sure simplicity is your first priority.
Here are some ways to use your Instagram bio:
- Express your brand’s personality.
- Promote your latest products or offers.
- Tell your audience what your business does.
- Express your brand’s mission.
- Educate your audience on your brand values.
- Drive traffic to your website with a CTA (call-to-action)
Now that you know the types of Instagram bios you can create, let’s see them in action.
We all know the slogan, “America runs on Dunkin'”.
dunkin We liked their simple yet sweet Instagram bio that stays true to their brand: “IG runs on Dunkin'”.
IG is short for Instagram. Plus, they’ve added two more emojis: coffee and cake, so everyone knows what they’re serving without having to read extra words.
We love how this bio is short, clear, and full of their trademark personality.
Create your ownThink of your logo.
How can you turn it into your Instagram bio?
Make sure to add at least two emojis that can communicate what your brand does.
We really like headspace Bio because it’s very clear what they do and what kind of content you can expect from them.
While simple, it is still professional with a helpful tone.
This bio entices users and makes them hungry for more content from their brand – who doesn’t want to be healthy and happy?
Create your ownWrite two short, simple sentences that describe what your brand does.
Make it as easy as possible to read and understand.
3. Einstein Bruce Biggles
Einstein Bruce Pagels He has an impressive Instagram bio too.
It’s simple, yet it’s still clear what they offer.
The fact that their bread is freshly baked is so important to their brand, and we love how they include it on their Instagram bio.
This bio also has a great call-to-action (CTA) that invites people to look at their menu and order online.
CTA is important because it drives traffic.
If you want your customers to take action, you have to make it easy for them.
Create your ownWrite one sentence describing what you do. Next, include your CTA and link in your bio.
4. A delicious bow tie
Unlike the others on this list, Delicious tie It does two things differently:
- “We are following,” he writes (which is a bold move!).
- He uses emojis to keep things organized and eye-catching.
The term “we follow” only works if you, in fact, have the ability to follow everyone else.
It’s a good thing because it shows that you’re not here to worry about how many people you follow versus who follows you — you’re interested in making connections and building a community that’s not one-sided.
On the flip side, you may get a lot of “fake” followers who are not affiliated with your community, but only want to follow from you.
In this case, it’s up to the social media manager to continue unfollowing those who unfollowed you (which is likely what happens when someone shows up to follow).
If you can manage these “fake” follows, then “we follow back” is a good way to get a visitor who is considering following!
Create your own: Can value items be easily written in a list format using the corresponding emoji?
Think of the few things that make your business unique and go from there.
This is probably the easiest Instagram bio to create and still be a hit!
The best brands are defined by their values.
Toms An example of a brand with a value-driven Instagram bio.
Instead of explaining what they do or sell, they make it clear that they donate a third of their profits, which sets them apart from other clothing brands.
If your brand is philanthropic and generous, it is crucial that you tell people that.
Toms don’t use their Instagram bio as a sales blueprint, but instead as an invitation for people to join them in making a difference in the world and getting involved in something meaningful.
Create your ownTake the time to describe yourself and what makes you different from other brands.
Then, trim your content down to 150 characters – don’t worry about complete sentences.
Add a call-to-action link without an explicit CTA.
Creating a great Instagram bio takes time
If you want to build and grow an active following on Instagram, you can’t just bring up any old bio.
It takes a lot of creativity and hard work to craft an effective resume — one that’s compelling enough to attract new followers while conveying the brand and values you want to project.
With all of these things to consider, crafting the best social media bio for your company can be quite a challenge.
If you weren’t doing it right the first time, keep trying.
Keep referring to these examples for practice!
- 5 amazing landing page examples to inspire yourself
- 11 tips for promoting your local business on Instagram
- Social Media Marketing: A Complete Strategy Guide
Featured image: Roman Samborski/Shutterstock