Pinterest is implementing a new policy affecting how information about climate change is displayed in ads and organic content.
The Pinterest Community Guidelines update prohibits the sharing of false or misleading information about climate change.
The company says it is the first major platform to have clear rules about climate change discourse.
Let’s dive into how this policy change might affect ads and organic content.
The new policy
Update per Pinterest:
“Our new policy makes Pinterest the only major digital platform with clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads.”
No other social platform has distinct guidelines on the topic of climate change, making Pinterest the first and only site to take a stand on what it defines as inaccurate information.
pinterest Encourage Other companies should take note of the company’s position on climate change and adopt similar guidelines to stop the spread of misinformation.
What does politics mean
Pinterest will begin removing content related to climate change that it believes may harm the safety, trust, or well-being of the public. Content that can be removed includes:
- The presence or effects of climate change
- Human influence on climate change
- Climate change is supported by the scientific consensus
- False or misleading information about how to combat climate change, if such solutions contradict the scientific consensus
- Misrepresenting scientific data in order to dismantle confidence in climate experts
- Content that is harmful, false, or misleading about public safety emergencies, such as natural disasters
influences on advertising
Searches for greener, more sustainable living are on the rise on Pinterest. Whether users are looking for products to replace in their homes, or tips for reducing common waste, the search target has grown 6 times compared to last year.
With this new policy update, all ads on Pinterest must comply with the updated Community Guidelines.
To make this clear to advertisers, Pinterest has also updated its advertising guidelines in this language.
Advertising Guidelines updates will block ads related to climate change that:
- Contain conspiracy theories
- You have misinformation or misleading information
The goal of this update is to grow a community of trusted resources on the platform.
Browse new organic content
Pinterest is also launching a new content series for creators about creating a greener lifestyle.
Creators located in these countries are eligible to participate in this series:
- United State
- United kingdom
These Pins will be called Idea Pins, which give consumers inspiration with tips and tricks, including:
- Save or recycle
- Reducing food waste
- Replacing common household products with environmentally friendly ones
Pinterest’s new climate change policy gives creators and advertisers the opportunity to take a new approach to a greener lifestyle. By creating content that provides useful advice to the user, you gain their trust from the start and increase the likelihood of loyalty to your brand.
Starting with useful tools rather than directly selling products or services gets your foot in the door to new customers in a non-intrusive manner.
Featured image: elenabsl/Shutterstock