TikTok will now allow businesses to manage their accounts via third-party social media management platforms.
The initial launch includes integrations with Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.
As an expansion of TikTok’s Marketing Partners Program, which launched in September 2020, this is the latest initiative aimed at making it easier for marketers to connect with users on the platform.
The integration allows marketers to manage content across third-party applications
This integration with third-party tools gives companies an easier way to integrate TikTok marketing into their workflow.
TikTok seeks to help brands achieve more success on the platform by bringing content management, scheduling, and publishing capabilities to the tools they already use.
In addition to scheduling and publishing content, companies will be able to use third-party tools to monitor conversations in the comment sections of their videos.
This will provide more opportunities to interact with audiences and track metrics in real time.
Melissa Yang, Head of Ecosystem Partnerships at Tiktok, said in a press release:
“At TikTok, we’re always looking for ways to make it easier for brands to develop great content that resonates with their communities. We’re excited to welcome our new content marketing partners to the TikTok Marketing Partner Program, and to partner with some of the most trusted partners in the industry. These partners will provide marketers with tools Simple and effective to help them post content regularly, gain insight into performance, and engage meaningfully with their communities.”
By providing a better understanding of their audience and the type of content they engage with, this partnership should allow marketers to optimize their content for greater engagement.
Brands can monitor performance across platforms
This integration will allow digital marketers to monitor all their social media accounts from a single platform, which will provide insights into what type of content is performing best on each type of social media.
By analyzing KPIs, brands will be able to develop more effective social media strategies and build engagement, not just on TikTok, but across all social media platforms.
Source: Globe Newswire
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