Social Media

What Is Quora & How It Works

Quora is a highly ranked platform for asking and answering questions.

The search’s high visibility makes it a useful destination for building company awareness by answering questions.

What is Quora?

Quora is a global online platform for asking questions and providing answers.

According to Google Trends, search volume is much higher in India than in the US.

However, Quora seems to rank well on many search queries. The fact that Quora answers questions may be one of the reasons why Google ranks Quora so highly for questions.

Google is in the business of displaying web pages that answer questions. Quora is a website that answers questions.

According to the now defunct Alexa popularity ranking, in February 2022 it was Quora Ranked #276 in traffic Among all locations in the United States and ranked 1st at 323rd worldwide.

Five years of Google Trends data shows that Quora has an upward trend profile. This means that Quora’s popularity is increasing.

Screenshot from Google Trends, August 2022

This upward trend is not limited to the United States.

Also reflected in France, Germany, Canada, the United Kingdom and Australia.

Quora is a popular website that is still very popular.

How does Quora work?

Participating on Quora is easy. One just needs to register on Quora and then start answering the questions.

The site is largely self-moderated as high quality answers are upvoted, and bad answers are upvoted.

Site members on Quora can also report offensive or spam responses.

There are moderators on Quora who review reported answers.

Quora moderators It is said that employees or subcontractors.

Is it okay to link to your site on Quora?

Linking to one’s own site can be seen in an unfavorable light, reflecting poorly on the member and the site being promoted.

In general, one should not participate in Quora to generate links.

Furthermore, it’s somewhat pointless because the links are unfollowed, which means Google probably won’t use them.

Google’s John Mueller indicated that they are familiar with the use of Quora for link building in Twitter’s discussion about Quora for link building.

The best approach to Quora is simply to increase brand awareness by being a good Quora member.

How does Quora fit into your marketing strategy?

How can marketers use Quora for SEO?

The client generally pays search marketing consultants for measurable and directly attributable ranking-related benefits.

The marketer did it, and the positive result was a result like a link or site visits.

But other marketing methods are difficult to measure or attribute a direct benefit.

And this kind of activity can be good for growing a business, but it’s a long game.

This indirect approach can help users recognize a site and start searching for it by name, which can be useful for ranking.

This can lead to better rankings, direct traffic, word of mouth popularity, and backlinks.

Say the word

The most essential component of marketing a business online is getting the word out about it.

The strongest recommendation a business can get is from a friend recommending a site to another friend.

When a company can get people so excited about their business that one friend tells another friend, “Go to this business, they will take care of youThis is practically a license to make money.

Competitors simply cannot compete against it.

But to get to that point, the company needs to get the word out.

Many of the biggest success stories owe their popularity to friend-to-friend recommendations.

This is an aspect of internet marketing that gets lost when focusing exclusively on Google ranking.

Google tends to rank web pages that users expect to see.

So if a business is suddenly successful and consumers are sending signals that a site is popular for a particular product or service, Google will want to show that site.

The reason is that Google has always shown users the most reliable site for any given search query.

But you can’t become famous if no one hears about you.

Quora can be the first step in building this kind of word-of-mouth popularity.

Former Google employee Matt Cutts, who headed the anti-spam team at Google and most recently previously worked for the United States Digital Service, He is a member of Quora He answered questions about his new line of government service.

Screenshot of former Google's Quora profile Matt Cutts showing over 381,000 views of his contentIf Matt Cutts on Quora answers questions, maybe you should too.

Building goodwill on Quora

Speaking of Katz, he is a model of someone who builds goodwill and word of mouth by participating in a community in an authentic way that was beneficial.

According to Katz:

“I read a book called The Cluetrain Manifesto that involved a story of a United Airlines employee answering questions and helping people. Later on I saw some people
Discussion of Google in the webmaster forum, including some conspiracy theories like “If you buy Google ads, you will rank {higher, lower} on Google”.

I asked the Google PR team if it would be okay if I occasionally answered some questions or exposed misconceptions on this webmaster forum, and they said yes.

So I registered an account with the name “GoogleGuy” on October 8, 2001 and started posting and answering questions in my spare time.

I think I finally got over 2,800 posts on this forum.”

Think about it: 2,800 posts in the webmaster forum, answering questions about Google.

In the early days of search, none of the other search engines and search-related companies devoted as much time and effort to reaching out to the communities that were part of their ecosystem and building goodwill.

Goodwill is associated with the company’s reputation.

A company that builds goodwill with the public is one that is naturally trusted and recommended without a second thought.

Building goodwill with the audience is underrated and overlooked in internet marketing.

You can’t build goodwill by focusing on Google ranking factors like links, anchor text, and title tags.

Authenticity is becoming increasingly important to Google as it is important to its users.

According to Adweek Article On marketing during the COVID-19 pandemic, authenticity is important to Gen Z:

“These digital natives are used to consuming a lot of information at once, they are tech-savvy, and they are inherently skeptical of advertising. This audience seeks out

that Article In a Harvard Business Review on the topic of corporate marketing during a pandemic, he states:

“…companies need to demonstrate that their contributions are material and not just of commercial benefit. Consumers recognize authenticity and true purpose.”

“authenticity” And “real purpose” It should be a goal to participate in a community like Quora.

Authenticity and goodwill mean sharing regularly and in a meaningful way.

A one-off campaign for a day, week, or month of engagement may not build momentum.

In moderator circles, this type of activity is called Drive-by Spamming and tends to be frowned upon by users and moderators alike.

Just as you can’t put a dollar into a charity fundraiser and buy goodwill and authenticity for yourself, a company can’t campaign all at once to build popularity, goodwill, and friend-to-friend recommendations.

The more involved a company is, the more it moves to authenticity and becomes perceived as “the good guys” or the “good girls.”

Piggyback Ratings

Another strategy for building an online presence is to rank on another site. This is something I call Piggyback ratings.

In the past, a software company’s rating strategy was to identify all relevant software download sites and submit the software with highly optimized and unique content.

If successful, the software download site will rank in the top ten for important software-related keywords.

Likewise, the company can answer questions on Quora in a helpful and comprehensive way and rank for those keywords.

Of course, one wouldn’t want Quora to rank ahead of them for the search query.

But if the page mentions the website, that’s a win. When other Quora members start linking to the site, it’s a huge win.

This means that your company will receive traffic from this arrangement or at least build goodwill.

Consumers can develop positive brand awareness when it appears in responses.

Ranking a friendly page in the top 10 is better than a competitor having those sites in the top 10.

Why Quora is important to your marketing strategy

The digital marketing community tends to focus on quick wins and capitalizing on this activity.

But often, building excellence is the hardest work that can create popularity and rankings.

It’s great to have excellent customer service. Combined with promotional activities, this is a path to success.

Don’t think of Quora as strategy. It’s better to be a good member of the community and build a solid reputation as part of a larger, multi-part strategy.

More resources:

  • 20 places you should share your content
  • Top 14 benefits of social media for your business
  • Social Media Marketing: A Complete Strategy Guide

Featured image: Giulio_Fornasar / Shutterstock

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button