With the recent launch of YouTube Shorts for monetization, creators want to see how much money they can make and how it compares to the TikTok Creator Fund.
While CPM is commonly used to measure ad revenue in long-form videos, it’s uncertain how it will translate to YouTube Short.
at recent days interview With YouTubers, a question was asked about Pants’ revenue sharing model and whether it is better than what TikTok has to offer.
Here is a summary of their response, which shows the key differences between monetizing YouTube Shorts vs. TikTok Creator Fund.
CPM stands for Cost Per Thousand, which means cost per thousand. In terms of content monetization, CPM measures earnings earned per 1,000 impressions.
For example, if an advertiser pays $2 per 1,000 impressions, and a creator’s video gets 10,000 views with an ad, the creator will earn $20 in revenue from that ad. The CPM for this ad will be $2.
CPM is attached to a specific video for long YouTube videos and varies across industries.
Some niches have huge CPMs, while others have low values. However, there is no way to predict CPM videos in a short film feed.
In other words, CPM will not be applied to monetization of short films as it is to long-form videos.
different business model
Short Films is a product category that is different from long-form YouTube, and the monetization approach is different.
YouTube is rethinking the paradigm and focusing on how to align incentives between viewers, creators, advertisers and music partners.
The current pre-roll and mid-roll ads model doesn’t work for short videos.
Instead, YouTube uses a pool-based model for short films, which helps ensure everyone benefits as the short films grow.
Pool based model
Since ads are not attached to certain videos, CPM is not a term used by short monetization.
Storybook monetization works on a pool-based model where different outlets contribute to the overall pool.
Revenue from ads will be combined among short YouTube videos, and part of the total amount will be put into the creator pool.
Eligible Creators will be paid Creators Pool revenue based on their share of the total number of views and music usage in the short films viewed.
The creators will receive 45% of the revenue allocated to them from the short films.
The short film monetization term has yet to be defined, but it will be a separate item that creators can look at to determine how much they make.
YouTube describes short film monetization as a “partnership” between creators and the platform.
Earnings will be slow at first, but it will grow as more short film creators join, and advertisers get more comfortable.
Creators, advertisers, and YouTubers are motivated to make short films successful.
TikTok Creator Fund
The TikTok Creator Fund is a program that pays qualified creators based on performance and engagement metrics.
How much money a content creator can earn depends on several factors, such as the number of views, the credibility of the views, the level of engagement, and whether the content adheres to our Community Guidelines and Terms of Service.
Each creator and video is unique, and there are no restrictions on the type of content supported by the box.
The total Creator Fund amount changes daily. It’s determined by the number of videos a community posts that day, which means it fluctuates based on how much content has been uploaded.
In addition to differences in monetization models, there are other factors creators should consider when choosing between YouTube Shorts and TikTok.
For example, while TikTok’s user base is younger, with the majority of users under 30, YouTube has a more diverse user base, with users of all age groups.
This can affect what type of content performs well on each platform and, ultimately, how much money creators can make.
Another factor to consider is the level of competition on each platform. As TikTok’s popularity has exploded over the past few years, more creators are vying for attention and views on the app.
On the other hand, while the YouTube Short is still in its infancy, the user base and search functionality built into the platform may make it easier for new creators to gain traction.
The decision of which platform to use depends on various factors, including the type of content you want to create, your target audience, and your goals as a creator.
With the launch of the YouTube Shorts monetization program, it is clear that the platform is committed to providing new opportunities for creators to earn money and build their careers on the platform.
It will be interesting to see how YouTube Short evolves in the coming months and years and how it compares to other short video platforms like TikTok.
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