Social Media

New TikTok Tool Surfaces Useful Insights For Marketers

TikTok has launched a new tool that highlights insights that marketers can use to target different demographics around the world.

With TikTok Insights, you can learn more about your audience’s behavior, interests, and general feelings about brands.

TikTok Insights features dozens of filters, allowing you to cut through data that is irrelevant to your business and get only the insights that matter.

The TikTok Insights app is free to use, which makes it an ideal addition to your marketing toolkit.

Here’s more about how you can use this new tool and how it can help your marketing efforts on TikTok.

TikTok insights tool

TikTok Insights shows small pieces of data that can help companies improve their marketing campaigns.

When you first land on TikTok Insights, you are presented with a selection of boxes that each contain a piece of data.

Image credit: Screenshot from, May 2022

You can sort through the tiles by selecting different filters on the left side of the screen. You can get as many granules as you like.

If you want generic data on Gen Z, you can get it. Or, if you want data on how American Gen Z users respond to technology and digital marketing, you can get that, too.

TikTok's new tool surfaces useful insights for marketersImage credit: Screenshot from, May 2022

In addition to filtering by demographics and industries, you can also get data on specific events and holidays.

If you want to get a head start on your Christmas marketing planning, for example, you can simply select the right candidate.

TikTok's new tool surfaces useful insights for marketersImage credit: Screenshot from, May 2022

At the bottom of each tile, TikTok shows you the source of the data if you hover over “Source” on the left.

If you are using the data in an article or report, you can click the source to copy and paste a citation into your document.

There is limited data available at the moment. If you add too many filters, you will likely run into cases where no results are available.

However, there is a high potential for TikTok Insights to be a valuable resource as it is built over time.

Source: TikTok Insights
Featured image: Daniel Constanti/Shutterstock

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