In LinkedIn’s annual preview of new features coming next year, the company announced seven features rolling out in 2023, including changes to job search.
Here’s what you can expect added to LinkedIn before the end of the year.
1. Improved video accessibility
LinkedIn will automatically generate captions for videos uploaded to the platform (currently only available in English). You can choose to add or edit these captions before you publish your video.
You can also activate high contrast mode on the LinkedIn app to improve the accessibility of videos for those who are visually impaired or have low vision.
2. Standard accessibility job titles
If you work in the accessibility field, you can now choose from a list of standard job titles, such as “Accessibility Designer” or “Accessibility Engineer,” to help you get easily spotted and find opportunities that match your skills.
3. Alt text functionality in Campaign Manager
Campaign Manager now allows advertisers to add alt text descriptions or alt text to images in their ads. This enables blind and visually impaired users to understand the displayed images.
4. Job search updates
The process of searching for a new job has changed dramatically in recent years. Even if they are not actively looking for a new job, many professionals are interested in learning about and pursuing new career prospects.
LinkedIn reports that people are casually looking for job opportunities that better match their values and interests, such as improving skills, career advancement, and work-life balance.
To help casual job seekers, LinkedIn is testing personalized job pools that users can discover without doing a search.
Screenshot from: linkedin.com/pulse/41-big-ideas-change-our-world-2023-linkedin-news/, January 2023.LinkedIn is testing in-person job pools in the US with a small number of companies, though the company plans “rapid” expansion.
5. B2B product search updates
LinkedIn recently launched Product Pages to help members explore products that meet their needs, connect with community experts, and make a purchase, if you’re interested.
Screenshot from: linkedin.com/pulse/41-big-ideas-change-our-world-2023-linkedin-news/, January 2023.LinkedIn has nearly 90,000 B2B products, and members can easily find them through a LinkedIn search. LinkedIn plans to add new category filters and improve the relevance of product pages to create a more personalized experience.
Professionals often have to go through a long and complex process of obtaining relevant information when making purchasing decisions for their business, including researching products and alternatives, researching feedback from customers, and contacting salespeople. Product pages are meant to empower professionals to make better, more informed purchasing decisions.
6. Schedule a post
LinkedIn now provides the ability that many brands and professionals have been asking for – the ability to schedule and plan their posts in advance.
Screenshot from: linkedin.com/pulse/41-big-ideas-change-our-world-2023-linkedin-news/, January 2023.The Timeline icon will appear next to the Post button when you create a post. Click the icon to schedule your post, then select the day and time you want your content to be shared. You have complete control over your content and can edit as you go.
7. Content analytics
LinkedIn understands the importance of having access to data that can grow your audience and measure the effectiveness of your content.
To achieve this, LinkedIn is updating its creator analytics dashboard to include top-performing audience and content data. This enables you to examine the evolution of your followers and discover more about the demographics of your audience.
Screenshot from: linkedin.com/pulse/41-big-ideas-change-our-world-2023-linkedin-news/, January 2023.You can use this data to identify patterns and manage analytics in a way that works best for you, thanks to the new data export feature in the dashboard. Note that you must activate Creator Mode to access these updates.
source: linkedin
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