Meta introduces new ways for brands to detect if other accounts are using their intellectual property (IP) on Facebook and Instagram.
A tool from Meta called Brand Rights Protection is being upgraded with better search functionality, which enables companies and brands to search by image. The tool will detect other types of content, including posts on Facebook and Instagram using that image.
Companies will have the ability to flag content that uses their IP without permission, prompting Meta to conduct an investigation and remove the offending content.
This new search functionality is part of a series of updates to the Meta Brand Protection Tool, which is available exclusively to businesses with registered trademarks.
From a search enthusiast’s point of view, I found it interesting that Meta has a search tool that isn’t publicly available.
This article discusses what you can do with Trademark Rights Protection and how to access it.
Find stolen content with Meta’s trademark rights protection
Trademark rights protection allows trademarks to identify and report counterfeit content, trademarks, copyright infringement, and impersonation.
In a blog post, Meta describes what trademark rights protection is and what it’s designed to do:
The tool — accessible through Business Manager — can be used to search for content that misuses or impersonates a trademark’s intellectual property, submit a Meta request to remove the content, track the status of such requests and automatically add reference images to help detect potentially infringing content. “
The tool allows brands to search for:
- Facebook or Instagram ads
- Facebook or Instagram posts
- Facebook Shops, Market, Buy and Sell Groups
- Facebook pages, profiles or groups,
- Instagram accounts
The items listed in bold were added most recently with the series of updates announced today.
Additionally, Meta rolls out a streamlined reporting process with automatic removals.
Previously, after submitting a request to remove content, it would take Meta a day to review and remove it. Now, brands with a history of accurate reporting are eligible for automatic removals.
Brands can also take advantage of the new “Allow” list, which allows rights holders to upload a list of Facebook Pages and Instagram accounts that have permission to use their IP.
Meta will automatically recommend ads, business listings, Facebook Pages, and Instagram accounts to brands for review based on past reports.
eligibility
Companies with a registered trademark can apply for Meta Trademark Rights Protection Tool.
To apply for trademark rights protection, companies will need to meet the following requirements:
- Businesses must have a Business Manager account
- The trademark must have a registered trademark
- The brand must be active and based on text or images
- The business has no history of intellectual property violations
- The applicant must be an employee of the brand or company
After applying for and obtaining trademark rights protection, you can find it from the drop down menu in Meta Business Manager.
If you don’t have access to trademark rights protection and you encounter infringing content on Facebook or Instagram, you can request removal using a Meta Report forms.
Source: meta
Featured image: Vitalii Vodolazskyi / Shutterstock
