LinkedIn is launching new tools to help your content stand out and reach more people.
Among the updates is a way to customize how your LinkedIn articles appear in search engines.
Now, you can change the SEO title and description of your LinkedIn articles to make them easier to find.
Plus, LinkedIn gives you new ways to showcase your top work on your profile and gain more newsletter subscribers.
Here are all the details on the latest LinkedIn updates.
SEO optimization for LinkedIn articles
You can now change the SEO titles and descriptions of your LinkedIn articles.
To do this, go to any of your articles and click on the “Publish” menu.
After that, click on “Settings”.
You should now see text boxes where you can change the title and SEO description of the article.
This feature will make it easier to optimize your content and find specific keywords.
Show your best work
You can now display different types of content prominently in the Activity section of your profile.
This update allows you to highlight photos, videos, newsletters, or documents in the same section.
You get to choose which content to show first, so put your best work front and center!
Screenshot from LinkedIn, February 2023.This update will be available in the coming weeks.
Central location for analytics and creation tools
LinkedIn adds a central location for analytics and creation tools, allowing you to create content and measure performance in one place.
To access this new feature, turn on Creator Mode and select “Analytics & Tools” at the top of your mobile or desktop profile.
Boost newsletter reach and discovery
Scheduled newsletters and articles are now possible on LinkedIn, making it easy to plan and share your content at the best times.
To take advantage of this feature, click the “Schedule” button in the share box and select the date and time to go live.
Additionally, to help newsletter authors find the right audience, LinkedIn has created a one-click opt-in URL and an embeddable button.
This allows existing and potential readers to sign up for newsletters directly from LinkedIn or other channels.
Finally, LinkedIn improves discoverability of newsletters by making them more visible in search results.
Users searching for newsletter authors will see their newsletter under their name in the search results.
In summary
The new LinkedIn tools are meant to help you stand out and reach a broader audience.
With the ability to customize the SEO title and description of LinkedIn articles, you can optimize your content and improve its visibility in search engines.
The updated activity section of the profile allows you to view different types of content, including photos, videos, newsletters, and documents.
With the added feature of scheduled newsletters and articles, you can plan and share your content on LinkedIn at the best of times.
A new central location for analytics and creation tools lets you do more in one place.
Finally, LinkedIn makes newsletters more visible in search results and has created a one-click opt-in URL and embeddable button.
LinkedIn updates provide new and valuable ways to create, share and promote your content on the platform.
Featured image: Abel Justin/Shutterstock
source: linkedin
