LinkedIn publishes a new report on the most in-demand skills based on analysis of job postings. Top 20 skills are featured in 78% of posts.
The data in the report has been compiled over the past three months and compared to the top skills professionals have in 2015.
LinkedIn found that job skill sets have changed about 25% since 2015 and are expected to change by 41% by 2025.
Digital marketing is high on the list of most in-demand skills. Social media marketing made the list too.
The list is divided into hard skills and soft skills, and hard skills make up more than half of the list.
To help people acquire these in-demand skills, LinkedIn is offering several premium courses for free for the month of September.
Learning in-demand skills can help ensure your access to new job opportunities and help you establish your career in the future
Furthermore, to make it easier for skilled professionals to find jobs, LinkedIn updates search results to show job listings that are most relevant to a user’s skill set.
Here’s more information on all of the updates LinkedIn announced today, along with highlights from the report on Skills In Need.
Top 20 Most Wanted Skills in General
These are the top 20 most in-demand skills right now, ranked in order based on what employers are looking for in LinkedIn job postings:
- Customer service
- sales
- Accounting
- Business Development
- marketing
- Leadership
- Telecommunications
- digital marketing
- Sales Administration
- solving problems
- Administration
- finance
- Social media
- Sales and marketing
- time management
- financial analysis
- engineering
- strategy
- Social media marketing
- SQL
Top marketing skills on demand
LinkedIn provides additional lists of top skills separated by areas of expertise. I’ll highlight the best marketing skills here, but there are also lists for project management, IT, engineering, finance/accounting, and sales.
The top 10 skills of marketing professionals have changed by 50% since 2015, LinkedIn notes.
These are the top 10 marketing skills today:
- digital marketing
- Social media marketing
- Search Engine Optimization (SEO)
- Marketing strategy
- Adobe Photoshop
- Email marketing
- Content marketing
- Advertising
- Google Analytics
- communications companies
LinkedIn compares the top 10 marketing skills employers are looking for today with the most popular marketing skills in 2015.
It’s interesting to see that SEO has gone from not making the list at all to being the third most in-demand marketing skill.
For marketers looking to acquire or improve any of the above skills, LinkedIn is offering 10 free related courses through September 30th.
You can access any of the following courses on LinkedIn between now and the end of the month, though taking the final exam and obtaining a digital certification incur additional costs.
- digital marketing Fundamentals of Digital Marketing with Brad Pitsol
- Social media marketing Social Media Marketing: Strategy and Optimization with Martin Waxman
- Search Engine Optimization (SEO) Marketing Tools: SEO with Sam Dey
- Marketing strategy Create a Go-to-Market plan with Deirdre Breakenridge
- Adobe Photoshop Basic Photoshop 2022 training with Julianne Kost
- Email marketing Email Marketing: Strategy and Optimization with Virginia O’Connor
- Content marketing Content Creation: Strategy and Tools with Joanna Young
- Advertising Advertising on Facebook with Megan Adams
- Google Analytics – Advanced Google Analytics 4 (GA4) with Dana DiTomaso
- communications companies – Communication within teams with Daisy Lovelace
Helping LinkedIn users find jobs
LinkedIn is rolling out two new updates to help users find their next job.
When you search for jobs on LinkedIn, the site will now match you with roles based on how your skills compare to those listed in the job description.
To help make it easier to access and provide an introduction, LinkedIn now shows you who is hiring in your network with the first and second tier when you visit the LinkedIn Jobs tab.
In addition, LinkedIn will let you know what jobs people in your network are hiring for, giving you the first opportunity to apply.
Featured image: Emre Akkoyun / Shutterstock
