Social Media

Instagram Releases New Reels Features

Instagram rolled out new features in Reels today, giving users even more ways to apply their creativity to short videos.

These features are intended to help creators engage with their audiences, engage viewers, and express themselves in new ways.

Currently, the video of the social media platform is The fastest growing feature worldwidewith more than 675.3 million users.

This means that more than a quarter of the more than two billion Instagram users use this function.

Additions include new audio options, interaction, and templates

In addition to updating its collection of sound effects, Instagram Reels now allows users to upload their own sound files directly.

Suitable for commentary, jingles, or background noise, content creators can import audio from any video in their camera roll that is at least five seconds long. These recordings will then be available for use in Reels by other accounts.

Another update is the new length restrictions. Previously, all videos were limited to 15 seconds, but now Instagram has expanded that by 600%, allowing users to post clips of up to 90 seconds. The maximum running length of reels ads is 60 seconds.

Interactive stickers that were previously only available for Instagram Stories are now also available for use in videos. This provides new opportunities for audience engagement via polls, quizzes, and emoji segments.

Instagram also now allows creators to use another video as a template when creating their reels. By preloading audio and clip placeholders from source video clips, users will only need to add and cut their own unique clips.

Reels provide value to marketers, advertisers, and brands

Because the amount of views online videos generate Almost doubled since 2018It has become an important tool in the arsenals of many marketers. This is especially true of Reels which have been shown to help attract viewers.

According to Instagram, public accounts with more than 10,000 followers who posted at least five reels within a 60-day period gained 250% more followers than those in the same category who did not post reels.

Instagram video posts currently generate a Participation rate 1.5%, indicating that people do more than just scroll. in addition to, 86% of consumers They say they’re more likely to buy a product with Instagram content rated “shareworthy.”

Source: Instagram

Featured image: Screenshot from, June 2022.

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