TikTok is adding a new feature that allows users to give credit to video creators and trend setters.
By allowing users to tag, tag, and credit a video in posts, it will encourage people to draw on their inspirations.
Currently, when TikTok users want to credit another video, they can just acknowledge that creator in the captions or comments. The new feature will allow them to add credit to certain videos.
Kudzi Chikumbu, TikTok’s creator community manager, said in a blog post:
“These features are an important step in our continued commitment to investing in resources and product experiences that support a culture of credit, which is key to ensuring that TikTok remains a home for creative expression.”
Users will be able to access the feature through the video page after posting or editing a video.
On the video page, they will have the option to tag videos that they have liked, marked, posted, or used the same sounds.
Additionally, TikTok will add user prompts such as pop-ups that explain the importance of credit and encourage the user to cite original creators.
The feature comes nearly a year after it received backlash from Black Creators
For some time, TikTok has faced accusations from users who feel their original content is being hijacked without providing proper credit.
Last April, Jimmy Fallon and Addison Ray, one of the most followed personalities on social networking sites, infuriated black users after performing a series of famous dances from the site on “The Tonight Show”, without acknowledging the creators. In response, Fallon apologized and invited five TikTok creators to the show to perform their dances.
However, that hasn’t diminished allegations that white creators have been stealing dances and memes from black creators, and last June several African American content creators boycott The platform, using the hashtag “BlackTikTokStrike”. The hashtag has been used across many social media platforms and has millions of views.
“It is important to see a culture of credit taking shape across the digital landscape and to support unrepresented creators in getting credit and properly celebrating their work,” Chicumbo said in the post.
Source: TikTok Newsroom
Featured image: Screenshot from newsroom.tiktok.com/en-us/crediting-tools, May 2022.