TikTok & GIPHY share a new editing tool, allowing users to quickly grab clips from a vast library of short videos.
TikTok Library is the name of the new in-app tool, and it differs markedly from previous GIPHY integrations.
This integration is the first to use GIPHY’s library of videos, also referred to as GIFs with audio.
TikTok says in an advertisement:
Today, we’re introducing the latest addition to our creative toolkit as we begin rolling out Library, a new in-app creation tool with content from GIPHY that provides access to a wide range of content, opening up even more creative possibilities.
The library also opens up a new category of entertainment content, making it easier for people to start or share their own trends, using clips from their favorite shows, GIFs, memes and more by seamlessly integrating them into their TikTok videos. “
GIPHY’s other integrations with TikTok — via green screen and stickers — allow users to place GIFs over or behind recorded content.
The TikTok library is different because it allows users to edit popular videos into their original content.
GIPHY’s integration within TikTok’s library features recognizable, high-quality clips from a list of certified partners including HBO, ABC, Hulu, and more.
An announcement from GIPHY explains how the new feature fits into the TikTok ecosystem:
Like Duets and Stitch, or the latest trending sound, TikTok’s library of content is designed to be adapted to engaging and innovative videos. It opens up a new category of entertainment content for users to comment on, discuss, or parody and allows more creators to participate or start in their own directions. And we believe that GIPHY Clips will bring a whole new dimension of entertainment to the TikTok ecosystem.”
How to use GIPHY clips in TikTok
Access the new TikTok Library feature by following these steps:
- From the camera screen, click the new library icon on the vertical sidebar.
- Once you’re on the Library screen, you can quickly locate popular content or use the search bar to find something specific.
- Cut the selected clip to the desired length and return to the shooting page to continue creating your video.
GIPHY is the first partner to integrate with the TikTok library. GIPHY Clips available at launch include:
- InteractionsAttributable content that captures a blunt emotional reaction.
- quotesUnforgettable phrases from well-known personalities.
- PeopleClips of famous actors, athletes and public figures.
- special moments: such as speeches, movie scenes, sporting highlights, and more.
The TikTok library starts appearing this week on Android and next week on iOS.
The library will eventually expand to include more content sources, audio, sounds, text templates, user-generated content, and more.
Featured image: Screenshot from GIPHY.Medium.com, March 2022.