Updates to your Facebook homepage have the potential to improve the reach of your content and bring your brand in front of new audiences.
Facebook is gearing its primary feed toward discovery the new content, serving users with personalized recommendations as soon as they open the app.
A secondary feed contains content from people the user is friends with and Pages they choose to follow.
Adding an algorithm-generated feed to content suggestions will almost certainly affect the distribution of Facebook content.
Is this a good thing for marketers?
Here’s a full rundown of all the changes announced by Meta CEO Mark Zuckerberg.
The Facebook Home feed is divided into two parts
Zuckerberg announced that his Facebook homepage feed is divided into two tabs; residence And feed.
Home is the tab you see first when you open Facebook, while Feed is the tab that contains the content you choose to see.
Zuckerberg stresses the benefits of the new Feed tab, which makes it easier to keep up with posts from friends and family.
For content creators and businesses expanding their audience on Facebook, the Home tab is the most interesting part of today’s ads.
The new Home tab turns Facebook into a discovery engine
Facebook’s new home tab is a departure from the experience people are used to.
Previously, you might have opened Facebook to see a post from a friend or a favorite local business page.
You can now open Facebook and see personalized content from Pages you’ve never interacted with before.
Many posts describe the new feed as “TikTok-like,” which is true because it’s now an endless gap of content recommendations.
Design-wise, Facebook’s home tab isn’t drastically different from the old feed.
Yes, the Home tab has Reels and Stories, so it might look like TikTok at first glance. However, it continues to display normal photo, video, and text posts.
You’ll also see content from friends interspersed between suggested posts, which means your updated feed Doesn’t take anything.
This update adds to the Facebook experience by introducing additional content that users would not normally see.
As a result of the increase in content suggestions, it may be easier for people and Pages to build an audience on Facebook.
In a blog post, Facebook explains how the new homepage feed recommends content:
The ‘Home’ tab is uniquely personalized to you with our machine learning ranking system. This system takes into account thousands of signals to help cut through the clutter and arrange content in the order we think you’ll find most valuable. We invest in artificial intelligence to best serve recommended content done in this classified experiment.”
In the coming months, we’ll get a better understanding of what this update means for businesses and marketers.
Changes being rolled out starting today. You’ll know you have the update when you see the new Feeds tab in the shortcut bar.