Digital Marketing

Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy

Brands large and small look to Shopify as their resource to unify all of their commerce on one dashboard.

Merchants can take advantage of online store personalization features to track sales made through various outlets, including the web, social media, traditional sites, and pop-up stores.

This guide will show how Shopify stores can specifically leverage Facebook ads to reach a targeted, primed audience that is ready to buy.

Besides sales, we’ll discuss the benefits of the Shopify tracking system and how your business can take advantage of Facebook ads to generate a valuable revenue stream.

Why use Facebook ads to promote your Shopify store?

Advertising through Facebook Ads allows you to find your ideal customer using tools to identify what an individual likes, interests, and behaviors in common.

This makes it easy for you to optimize your ad groups to reach a large audience of individuals who are most likely to convert on your Shopify site.

Facebook advertising has long been a favorite advertising source for small business owners just starting their Shopify for an established brand looking to run both large and micro targeted campaigns.

Anyone can support the growth of their business with Facebook Ads, all that is required is to take the time to understand the basics of the platform and how to best track through both your Facebook Ads dashboard and your Shopify dashboard.

Benefits of Facebook ads

There are some benefits to using Facebook ads for your Shopify store.

Reach an engaged audience

Facebook reports that it has over 2 billion monthly active users, and these users report that they spend more time on Facebook than on competing social networks.

In addition to the Facebook platform, The company also owns and tracks users on Messenger and Instagram.

The aggregated information collected across these accounts is used in the ad targeting algorithm.

Target by demographics, behaviors, and interests

Facebook is a place to share news, interact with brands, post photos, and share unique finds.

All of your activity and communications on the platform are aggregated to create a unique user profile that advertisers use for targeting in the Facebook Ads campaign management tool.

Facebook advertisers can build a target audience using a variety of interests, behaviors, and traits.

Generate brand awareness

Brands use social media pages to showcase their unique brand voice through carefully curated images and social posts.

When you use Facebook ads, you can choose to display them from your brand pages.

This will increase brand visibility and encourage engaged users to follow your company for more relevant information.

Various ad formats to display products and services

Your return on investment on Facebook may be subject to your successful display of effective ad types.

High performance production Ad types It can be difficult for beginners because of the many options. To help make the introduction easier, we’re highlighting five ad formats to consider.

Single image ads

Single display ads are the common format most people are used to seeing while scrolling.

This format makes it easy to display your product and offer.

Single display ads work best when you have a specific offer or product to promote on a budget.

Video ads

Video ads allow you to show both your brand and product tone to your attentive audience at the same time.

These ads can be created within the Facebook Ads Manager but can be selected to display on Facebook, Instagram, Marketplace and Messenger.

to me Facebookvideos of 15 seconds or less will attract an engaged audience.

These short videos also require a clear clip with a strong call to action.

This may include purchasing the product or clicking through to your site to learn more.

Carousel ads

When creating carousel ads, you can include a variety of videos and images that will scroll in one ad.

You can link each product to its corresponding product page if you offer different products.

Users will be able to control scrolling back and forth through the displayed images.

Carousel ads are good for showcasing multiple products, announcing new topics or collaborations, offering tutorials, or showcasing a single product in different settings.

a group

Group ads are a full screen ad experience.

They display a cover photo or video and multiple products so that end users can browse and shop for your products.

This ad format helps display a complete catalog of the product and allows engaged users to purchase easily.

These ads can be shown on your Facebook News Feed, Instagram Feed, or Instagram Stories.

Track conversions in Facebook Business Manager and Shopify Dashboard

Facebook Business Manager conversion tracking

To track the performance of a specific ad, go to your Facebook Ads Manager account and select the campaign to review.

Once you select a campaign, you’ll be able to drill down by ad group or specific ads to review available metrics.

Customize your view with the list of columns and choose the scale for a report.

Metrics to monitor:

  • Ad impressions.
  • click rate.
  • degree of suitability.
  • geographic location.
  • demographic audience.
  • The number of video views and video viewership.
  • engagement.
  • repeat.
  • The cost of conversion.
  • conversion rate.
  • Return on advertising spend (ROAS).

This dashboard review will help you understand which ads are performing well and providing a high return on investment and which are not.

This knowledge can be used to create and improve future ads.

Shopify conversion tracking

After logging into your personal Shopify store, you can access the Marketing section, which will provide the amount of traffic and sales broken down by marketing source.

Here you can see how good your Facebook advertising efforts are by reviewing which sources are bringing you the most conversions.

It is critical to review and compare metrics from both Shopify and Facebook to ensure that the metrics paint the same picture.

It’s important to note that both systems update on different schedules, so slight discrepancies are common.


Facebook serves a large audience with different interests, which makes this social network a marketing gold mine.

It provides the tools and data to segment audiences based on the attributes that best align with the products you sell.

Integrating Facebook ad campaigns with your Shopify store allows your store to build on brand awareness, brand engagement, and sales conversions.

More resources:

  • 12 Facebook Ads Features Every Marketer Should Know
  • Shopify SEO – How to optimize your Shopify site for Google
  • SEJ How to Advertise on Facebook: A Beginner’s Guide

Featured image: Kaspars Grinvalds / Shutterstock

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