30 Content Marketing Statistics You Should Know

Content continues to dominate most marketing strategies, and there is evidence to support my assertion.

Simply put, content marketing is an important aspect of any digital marketing strategy, whether you are running a small local business or a large multinational corporation.

After all, content is indisputably the lifeblood of the internet and social media.

Modern SEO is, for all intents and purposes, effective for optimized content marketing as Google demands and rewards companies that create content that demonstrates expertise, authority, and trustworthiness for the benefit of their customers.

Content marketing involves creating and sharing valuable, relevant, entertaining, and consistent content in various text, video, and audio formats.

The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer actions.

But with so much content being produced and shared every day, it’s important to keep up with the latest trends and best practices in content marketing to keep up.

To help you do that, here are 30 content marketing stats that I think you should know:

Use content marketing

How many companies are benefiting from content marketing, and how do they plan to be successful?

  1. According to the Content Marketing Institute, 73% of B2B marketers and 70% B2C marketers use content marketing as part of their overall marketing strategy.
  2. 91% of marketing professionals surveyed by Semrush had success with their content marketing in 2021.
  3. a B2B content marketing study conducted by CMI and found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it is not documented, and 27% have no strategy at all.
  4. Half All marketers say they outsource their content marketing.
  5. The pandemic has led to an increase in the use of content by 207%.

Content marketing strategy

What strategies do content marketers use or find most effective?

  1. 83% Many marketers believe that it is more effective to create high quality content at a lower rate.
  2. in Research study 2022 Statista from marketers around the world, 62% of respondents said they believe it is important to be “always on” for their customers, while 23% believe that content-led communications are most effective for personal targeting purposes.

Content types

Content marketing used to be synonymous with blog posting, but the web and content have evolved into audio, video, interactive, and recipe formats.

Here are some statistics about how different types of content are being directed and performing.

  1. the The three positions The types of content being created by marketing teams in 2022 include videos, blogs, and photos.
  2. Short Articles / Posts (83%) and videos (61%) are the two most important content types used by B2C marketers in the last 12 months. Their use of long-form articles increased to 42% from 22% last year.
  3. short video content such as TikToks and Instagram Reels is the most effective kind of social media content.
  4. 40.8% of marketers said original graphics (graphs and illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers predict their organization will invest in video marketing in 2022. (Source: CMI)
  6. Attractive short content (300-900 words) 21% Less traffic and 75% fewer backlinks than articles of medium length (900-1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. See interactive content 52.6% Greater engagement from static content, with buyers spending an average of 8.5 minutes viewing static content items and 13 minutes on interactive content items. (Source: Mediafly)

Content distribution

It is not enough to create and publish content.

For a content strategy to be successful, it must include distributing content across channels that the business’s target audience frequents.

  1. Facebook was the first distribution channel For B2C marketers in the past 12 months and which channel has had the best results. (Source: CMI)
  2. B2B marketers report to CMI that LinkedIn was the most popular and best performing site A membership distribution channel on social media.
  3. 80% of B2B marketers who use paid distribution use paid social media advertising (Source: CMI)

content consumption

Once the content reaches the audience, it is important to understand how the audience consumes the content or takes action as a result.

  1. A 2021 DemandGen study revealed 62% of those making B2B buying decisions said they rely more on actionable content such as case studies and visual content, such as webinars, to guide their buying decisions and cite a greater focus on source credibility.
  2. Buyers don’t want to spend more 5 minutes Review most content formats. (Source: DemandGen Content Preferences Survey)
  3. In a recent post, blogger Ryan Robinson reported on average reader spending 37 sec Read blog.
  4. 65% of DemandGen survey respondents said they place more credibility on peer reviews, user-generated content, and third-party publications/analysts versus company-generated content.

content marketing performance

One of the main reasons content marketing has taken off is its ability to measure, improve, and link it to return on investment.

  1. B2C marketers report to CMI that The first three goals Content marketing helps them achieve this by creating brand awareness, building trust, and educating their target audience.
  2. Content marketing generates three times more leads than traditional outbound marketing but costs 62% Less (source: CMI).
  3. 56% of marketers who benefit from blogging say it is an effective tactic, and 10% say it generates the greatest ROI (return on investment). (Source: Hubspot blog Research)
  4. on me 60% of marketers measure the success of their content marketing strategy by sales. (Source: Hubspot State of Marketing Report, 2021)

Content marketing budgets

Budget changes and willingness to invest in specific marketing strategies are good indicators of how popular and effective these strategies are on an aggregate level.

The following stats certainly seem to indicate that marketers have bought into the value of content.

  1. 61% of B2C marketers in CMI’s 2021 study said that the 2022 content marketing budget will exceed the 2021 budget.
  2. 22% of B2B marketers said they spent 50% or more of their total marketing budget on content marketing. Furthermore, 43% saw their content marketing budgets grow from 2020 to 2021, and 66% expect them to grow again in 2022 (Source: CMI)


All forms of marketing come with challenges of time, resources, expertise, and competition. Recognizing these challenges and addressing them head-on with well-thought-out strategies is the best way to overcome them and achieve success.

  1. Top challenges included “Getting quality leads through our content” (41%), “Generating enough traffic and promoting our content” (39%), “Creating content that resonates with our audience” (31%) and “Proof of ROI for our content” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO / Search Algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are among the top concerns of B2C marketers. (Source: CMI)
  3. 47% of people looking for downtime from internet enabled devices because digital fatigue (Source: EY Survey)

It’s time to start

As you can clearly see and you may have already realized, content marketing can be a very effective and cost-effective way to generate leads, build brand awareness and increase sales.

Those willing to work on building and executing a documented content strategy by producing, distributing, and optimizing high-value, customer-centric content can reap significant business rewards.

More resources:

  • Use these three SEO metrics to measure your content marketing return on investment
  • Does content marketing’s love for AI make writers sloppy?
  • Content Marketing KPIs: Your Guide to Choosing the Right Content KPIs

Featured image: Deemak Daksina / Shutterstock

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