Google announced the launch of Google for Creators today in a post on The Keyword blog and on Twitter.
Creator Advocate Paul Backus He said, “Creators deserve a program that is about *their success*, focused on control, ownership, growth and community. Today we’re one step closer to launching Creators.Google”!
He said the launch marked a brand refresh and strategic shift from “Google Web Creators” to “Google for Creators”.
So why change? It’s only three letters.
Google introduced it for the first time Web creators As a channel group for online publishers in 2020.
At that time, Google Web Creators was the leader Books by Matt Ludwig“A web creator can be a blogger, a photographer with a website, a journalist—anyone who puts their content on the open web.”
Backus explained today, “…[the rebrand] indicates that we will now help all creators on their journeys, not just bloggers.”
He added, “Because we are convinced that the web as an additional channel or main base is of critical importance to many content creators. It gives creators ways to earn more passive income, ways to own the relationship with their audience, and paths to flexible monetization.”
The new Google for Creators brand is “a new home base for creators to learn, grow and get inspired,” said Julia Lee, Director of Engineering, Search Ecosystem at Google.
It promises that the new educational resource “shows how the web can become part of your content mix.”
Google for Creators resources help marketers and content creators achieve four key goals:
- Learn the basics.
- Build your content strategy.
- Interact and find fans.
- Grow and earn money.
The experience begins with a test on the homepage to help evaluate visitor goals and highlight the most relevant content.
The guides are authored by a diverse group of expert content creators, social media influencers, successful digital marketers, and bestselling authors.
Of course, the lessons build heavily on using Google products and tools to create, promote, and measure content.
Visitors can research how to make better use of web stories, for example. More than 200 million Web Stories have been published to date, Lee says, and Google aims to help creators use them to reach a wider audience with its insider advice.
Visitors can also access a file Search Console Insights Guide Developed specifically for content creators.
This resource is not likely to reveal any secrets regarding search ranking. But it is a good tool for content creators and professionals, especially beginners in this field.
When Google provides a directory called “How to create good contentWe would be wise to at least read it.
You will find upcoming events such as Creator authorbilled as the world’s largest event for creators, is included in the Creators Community section of the site as well.
Featured image: Creators.Google