Social Media

10 TikTok Marketing Tips & Best Practices

TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content.

Leading brands find all kinds of ways to take advantage of the marketing possibilities available to them.

How can you emulate their successes?

Learn the best practices and attributes that make TikTok content engaging and engaging so you can grow your presence.

Read on for tips and tricks that will help you create a successful TikTok marketing campaign.

1. Take advantage of current trends

TikTok’s algorithm prioritizes content based on popularity and view count.

Therefore, marketing teams must use trending hashtags and memes to create relevant content that will attract the target audience.

Unlike ads that are made on other social media platforms, TikTok requires your team to participate to keep up with the latest trends.

Users on this platform will search for content within popular hashtags that can help introduce your brand to a new audience.

Taking advantage of current trends can expand your creativity and successfully leverage content that you already know attracts viewers.

Kraft He took advantage of the popular Duet Challenge on TikTok and using the hashtag #KraftMacMeSkip to interact with their audience, and attract more than 6 million views.

2. Finding a balance between entertainment and promotion

While TikTok provides an opportunity to inform and entertain your target audience, there is also the necessity to promote your brand.

If a video appears to have a large amount of ads, viewers will skip it.

It is important to inform and entertain first, and get the audience to engage with your videos when you are just starting out.

After you have a following, bring in more promotional posts, including tutorials with your product, people interacting with your merchandise, or exclusive offers.

By balancing entertainment and advertising, you can enhance your connection with potential buyers.

3. Using partnerships to increase brand awareness

As with any new marketing venture, there is a learning curve when conquering the world of TikTok.

So don’t be afraid to use the expertise of others to help you get the most out of your advertising strategy.

TikTok has a file Content Creators Market It can help companies find personas who are experts in creating useful online content.

With people from different backgrounds, a brand can find someone with the expertise they need to help produce relevant videos, entertain audiences, and provide a unique point of view.

Using experienced content creators can help your team take your brand to the next level.

Along with creators, using influencers can also help your products stand out by getting real people with a built-in following to advertise your brand.

Influencers can provide original content that is relevant to their specific audience.

Creating a partnership with an influencer can help boost brand awareness and visibility.

Influencers can help connect your products to consumers by showing you products, offering promotions, and providing links to merchandise from their posts.

Drawing on the expertise of others can help launch your brand and give your team valuable content to guide future advertising decisions.

for example, famous shoes Partnered with fashion blogger Makenna Willhite (@makennchristinexo) to showcase products authentically with a relaxed, relatable environment.

4. Give TikTokers full screen focus

TikTok users prefer viewing content in portrait mode.

A must for your marketing team Look at the 9:16 video To ensure the most engaging video for your audience.

This format ensures that you cover the entire screen with your message and implement best practices for displaying your brand on this platform.

It’s important to consider this preferred layout when developing content that best showcases your product.

5. Diversity is key to product positioning

Tik Tok Top performing ads Use a variety of backgrounds and settings to keep the viewer engaged with the product.

Instead of a stagnant background, try varying scenery, viewpoints, and camera angles to create a more diverse and engaging ad.

Creating different scenes helps to engage the viewer and create a memorable message.

The visual appeal of your ad can set it apart from other videos and help your product stand out.

6. Contact opportunities through a call to action

Displaying a call-to-action (CTA) within your ad creates a connection with the viewer and gives them an obvious next step after watching your video.

TikTok’s Ad Manager offers features for clickable CTAs.

Depending on your brand goal, customers can click shopping deals, view offers, learn more, find a location, and more.

Clickable buttons can generate more traffic on your website and connect your product to the audience seamlessly.

Moreover, this creates a more interactive experience for the viewer as they can go beyond the content of a short video to learn more about what your brand has to offer.

Providing a call-to-action can increase conversions and is a key component of high-performing ads.

For example, file Starbucks New Year’s campaign for #GoodVibeMessenger Clearly communicate the next course of action to the viewer.

By communicating through this marketing strategy, the brand will be able to send promotional content in the future to the consumer who engages with this offer.

7. Maximize impact with effective timing

For videos to be effective on TikTok, timing is everything.

too short, and the message may be vague and unclear; For too long, the viewer loses interest and may withdraw or move forward before key information is shown.

As measured by TikTok, videos that fall in between 21 and 34 seconds are perfect For video ads to be effective.

Therefore, maximizing your message for this time frame gives you the best chance of creating an ad that connects with your audience and drives conversions.

8. Post often with original content

The key to success when marketing on TikTok is to make sure you post regularly with original content.

If your goal is to increase your brand’s visibility, it is crucial to stay relevant.

By posting often, you can also learn what works and what doesn’t.

Additionally, the platform’s algorithm can help you edit your posts based on the impressions you generate.

When brands are first starting out, posting can often help them experiment with different types of content.

Creating different videos to showcase your brand is part of knowing what attracts your target audience.

By posting each day, you can gather feedback on what’s working.

It gives your team insight into creating relevant content.

If you find a design that works, follow this formula for continued marketing success.

9. You have a sense of humor

The best way to interact with TikTok users is to have fun and communicate through humor.

Users on this platform are looking forward to being entertained.

It takes time to learn your niche and how to create content that highlights your brand.

Creating fun and interesting videos can make your product memorable.

Instead of focusing on views, have fun creating content and the audience will follow.

Do your research by looking at how other marketing campaigns stand out.

People want to see cute and interesting content.

While browsing TikTok, what ads pop up for you?

Is there a way to highlight your brand by creating content that resonates with a fun and playful audience?

10. Use closed captioning

Using captions in your video can help amplify the message while making the content accessible to more of your audience.

Using text in your calls to action, along with explanatory content, can make your ad stand out and be memorable.

It also allows users who scroll without sound to access your message, create an impression and prevent them from skipping the video.

Final thoughts

When deciding how to advertise on TikTok, keep in mind the trends that are making waves.

Keep immersing yourself in the TikTok culture and learn to get your brand in the areas that will lead to more impressions.

Make sure to use the metrics provided by TikTok to analyze how your content is being received and be flexible to adapt to changing trends.

Your brand can see increased exposure and growth through creative marketing and responsive strategies.

More resources:

  • How to go live on TikTok: A step-by-step guide
  • TikTok Shopping 101: Everything you need to know
  • Learn how TikTok ads work with this free guide
  • Social Media Marketing: A Complete Strategy Guide

Featured image: Kaspars Grinvalds / Shutterstock

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