Social Media

What To Tweet: 24 Ideas For Inspiration

When building your brand reputation, you should consider how you want to present your business online.

What you say and how you say it can affect how your brand is perceived – so it’s important to post something that reflects your unique values.

Twitter is an effective marketing tool for building exposure for your business and building your brand reputation, and it can also increase your visibility in Google search when used correctly.

Promote your products, share content, and jump on relevant trends to stay engaged among your followers.

There are different ways to advertise on Twitter, but it’s your Tweets that build your brand.

However, with 280 characters per tweet, it can be difficult to say everything you want in one post.

Here are some tips on crafting the perfect Tweets to effectively build your unique brand and promote your business on Twitter.

Highlight your first tweet

Whether you’re a new company or an established organization joining Twitter for the first time, your first tweet will set the tone for your online persona.

Image from Twitter, March 2009

First of all, keep it short. The Twitter wizard will tell users who you are, and your bio should characterize your brand effectively enough that you don’t have to repeat it in your post.

Focus on presenting yourself in a simple and engaging way.

Established organizations can get away with a simple greeting and an invitation for followers to connect, like Pepsi’s first tweet in 2009.

It is already a widely recognized brand, so it needs no official introduction.

Small and new companies should present themselves in a concise manner.

Consider sharing a photo or short video. It could be your logo, your office headquarters, or your products. The visuals are eye-catching and, if done well, can portray what you need to say without having to say it.

Examples of first tweets

  1. @BBCBreaking got straight to the point; it’s them First tweet in 2007 Issuing an urgent headline.
  2. @washingtonpost began his feed with an extension Nice greetings 2008.
  3. redlobster kept things familiar with it First tweet in 2011 By asking her new followers what came to their mind first when they thought of the brand.
  4. Oreo has a reputation for staying connected with its followers, which is exactly what the company did when it did it He was asked who liked his cookies back in 2010.
  5. Arbys also opted for intimacy when she pretended to be speaking into a microphone with it on Initial tweet in 2010and invite followers to start a conversation.
  6. @kfc needed no introduction, so it was commented on Twitter with a Comedy 2008 after.
  7. @pizzahut joined Twitter in 2009 and used his tweet as an opportunity to Promote one of the most popular types of pizza.

What do you tweet in the morning?

There are certain times during the day when more people are likely to see your Tweets.

Early morning, usually between 8am and 9am, is one of the best times to post, as this is when your followers are waking up and browsing.

Waterstones Piccadilly tweetImage from Twitter, March 2009

What you tweet in the morning depends on your brand and unique offering.

You can create a poll asking followers how they spend their day, and choose options that your followers can relate to in some way.

If you’re launching a new product or any promotional content that day, morning is prime time to tweet about it.

Examples of morning tweets

  1. WaterstonesPicc started its day with This tweet is in 2021 By reminding her followers to read the books they love.
  2. There was no opportunity for @tacobell to miss the opportunity to remind her followers that National Taco Day is today A delicious wake-up call in 2018.
  3. @employee A working day has begun in the year 2020 By promoting its nine-person video calling feature.
  4. newlook was live on twitter at 7 am on this day in December 2022 By sharing a link to our Christmas gift guide for women.
  5. Sticking to its real name, Rasmussen reports, @Rasmussen_Poll The day started with this tweet By issuing an updated report on a recent lawsuit.

Tweet related content

When you tweet to be relevant, stick to topics that you have the authority to discuss.

Let’s say you own a skin care brand – it would be appropriate to share popular skin care ingredients, acne removal tips, or facial massage techniques.

However, the posting will not be about travel or vehicle maintenance on the brand.

Relevant tweets will remind your followers to apply SPF in the morning or enjoy a hydrating face mask over the weekend, using popular hashtags where possible.

Of course, relativity also relates to the language you use.

Twitter is a good place to loosen up the traditional professional jargon and connect with your followers as you would anyone in your life.

You may not use hashtags, emojis, or slang on your main site, but they can do wonders for engagement when used in tweets.

Examples of related tweets

  1. vieve is a makeup brand that knows its trends. It was played based on the popular joke of Something Old Fashioned with this tweetwinking at his Ninetease cosmetics collection with minions of language she can relate to.
  2. Airbnb knew many of its followers were excited about the release of the upcoming Hocus Pocus 2 (2022) movie and turned it on for the brand when He tweeted a link to a replica of Sanderson’s cottage.
  3. @animalcrossing (run by character Isabelle) maintained the game schedule for its players in the northern hemisphere by Share tricks for playing the game this time of year.
  4. @employee She used the Christmas period to her advantage Using a catchphrase to encourage followers to make an order.
  5. Deliveroo knows how much the UK loves Christmas dinner, so it does Share a picture asking his followers what he is missing Painting to get everyone talking.

Funny tweets to increase followers and engagement

Your followers want to connect with your brand on a human level, and one of the best ways to do that is by showing your funny side.

Comedy tweets not only increase your engagement, but they can also be a great marketing tactic.

Look at what the average Twitter user posts and see which Tweets are getting the most engagement. Are they short in one line or are they memes?

What your followers find funny strengthens your engagement, so follow the trends to see where you can use them to your advantage.

the Red flag direction It took off in 2021, and many more Brands like Oreo Hop on the trend to promote their products.

Trends like these allow companies to promote their brand and offering in a way that followers can relate to.

Examples of funny tweets

  1. netflix is ​​well aware of the “Netflix and chill” suggestion, so… I used it alongside a chuckle-worthy GIF From a movie that can be streamed on his platform.
  2. @employee She shared a photo of a SPLITZ product garnished with a mocktailand seizes the opportunity to mock her followers lightly.
  3. @employee He introduced his followers to a longtime resident With some familiar comical descriptions.
  4. @peta often deals with difficult topics but sometimes likes to spice things up, like her time He gave friendly alternatives to common phrases that refer to animals.
  5. @buglesofficial made a joke about how he prefers it Give up her apple daily In favor of a packet of potato chips. The tweet, which made use of the popular “Hide The Pain Harold” meme, was well received by followers.

Viral tweets

You can’t guarantee what will or won’t pan out, because it’s often a shot in the dark that usually depends on timing.

This could happen to a unique new product, a life hack, or a mockery of your situation – it’s almost impossible to predict.

You may remember the big caterpillar cake fight of 2021. Marks & Spencer has taken legal action against Aldi In April of that year, Aldi was asked to remove a specific item from its shelves.

The item in question was Cuthbert the Caterpillar Cake, which looks like an M&S Colin’s set.

What to tweet: 24 ideas for inspiration

Some brands may avoid discussing legal issues publicly – not Aldi.

The German discount supermarket saw the funny side of the issue and exploited it to its advantage on Twitter.

Aldi’s page became a series of satirical memes, referring to its competitors as “Marks and Washwhile coining the hashtag #FreeCuthbert. She even went so far as to do so Cuthbert was put behind barsAnd hint M&S ​​was holding the cake hostage.

Twitter users revealed how Aldi’s social team used humor and relevant memes to handle the situation in a comical and relatable way. The interaction went viral, with thousands of users re-sharing variations of Cuthbert-related memes.

Fast forward to June 2022, and Cuthbert is back on Aldi shelves after a 15-month legal battle with the hashtag #cuthback hitting the top of the trending list.

After making waves on Twitter the previous year, there was a growing interest in trying the brownie that many people were talking about.

Shoppers Rushed to Aldi to buy gruband increase sales above those before the legal discussion.

#FreeCuthbert campaign, which won at Marketing Week Masters Award 2021 for Social Mediashowing how turning a difficult situation into something entertaining could be the golden ticket to going viral.

Examples of viral tweets

  1. @weetabix shocked its followers with a An exotic partnership with Heinz Cerealin which a lot of people spoke.
  2. Wendys is known for making fun of other brands and Go viral with this simple tweet which mocked Facebook for changing its name to Meta.

The Ice Bucket Challenge became a global phenomenon when Chris Kennedy (ckgolfsrq) started the challenge for the ALS Foundation through Share the first video than pouring ice water on yourself.

Basically, the trick to successful tweeting is connecting with your followers on a human level while portraying your brand the way you want it to.

You may not always go viral, but you will create an engaging online presence that will bring your followers back for more.

More resources:

  • How to use Twitter to increase your visibility in Google search
  • Twitter has introduced 3 new ways to advertise
  • How to dominate social media marketing

Featured image: VectorMine/Shutterstock

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