Social Media

YouTube’s Keyword Research Tool Available To Everyone This Month

YouTube Search Insights, a tool designed to showcase valuable keyword data, will be available to all channels later this month.

The launch follows a limited testing period that began in November, at which time YouTube gave everyone a preview of what to expect from Search Insights.

YouTube hasn’t changed search trends significantly since it was introduced to identify users months ago.

If you are part of the test group, you can continue to use the tool as you are used to.

For those coming to search trends for the first time, here’s more about what they are and how they can help create more successful content.

What are YouTube search trends?

YouTube Search Insights is designed to help plan your content by providing data that you can use to create more relevant content.

The data that Search Insights displays will tell you what your specific audience is searching for.

In addition, you can get data on what the broader YouTube audience is searching for by searching for keywords to see the estimated search volume.

If a keyword has high search volume, but relatively few relevant results, Search Trends will call it a content gap.

The content gap is a major opportunity to provide your audience with content they aren’t getting enough of.

Depending on your niche, you may be able to build an entire content plan around targeting keywords with gaps in your content.

The data in Search Insights is based on what users have searched for in the last 28 days.

How do I access YouTube search stats?

Search statistics are located in the Search tab Youtube studio on the desktop.

You can access it by logging into YouTube Studio and clicking Analytics in the left navigation menu.

From there go to Search tab and find a section titled Viewer Searches.

On this screen, you can access data about what your audience is searching for, and data about what your general YouTube audience is searching for.

You will first see a list of the top keywords that are being searched for by your viewers and by viewers similar to you.

Search trends will show the level of search volume for that keyword (low, medium, or high) and the number of views your channel has received from searches for that keyword in the last 28 days.

click YouTube searches to a screen where you can search for search data for general topics and specific keywords.

You can even filter the results to only show content gaps, if that’s what you’re primarily interested in.


Searching YouTube Trends can be a good starting point for doing keyword research and finding ideas for your next videos.

There are a few things to note:

  • It only works for English search terms (YouTube is working on making them available in more languages).
  • It only shows queries from users in the US, UK, Canada, Australia, and India.
  • It can only be accessed on the desktop.

This tool will be available to all channels by the end of April.

Source: YouTube Creator Insider

Featured image: garagestock / Shutterstock

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