Pinterest has announced a strategic partnership with WooCommerce that will allow merchants to create Shoppable Pins.
With the goal of making it easier for merchants to build audiences and increase sales, this integration will connect over 3 million WooCommerce sellers with 400 million Pinterest users per month.
In a released statement, the Vice President of Business Development at WooCommerce said:
“By partnering together, we provide the best integrated shopping experience on Pinterest for WooCommerce merchants to be at the forefront of social commerce.” “WooCommerce is heavily invested in the success of our merchants. Merchants need the right options to reach the right audiences – and this integration with Pinterest helps them do that.”
The move is the latest expansion of Pinterest’s commerce features, which included a similar integration with Shopify in April 2021.
The extension simplifies selling on Pinterest
Merchants who want to start using Pinterest for WooCommerce on their online stores can add the extension with just a few clicks from their WordPress dashboard components page. Once installed and activated, it uploads your entire product catalog to Pinterest.
The shoppable product’s Pins will then appear in Pinterest users’ feeds as they use the visual discovery engine. Product details such as pricing and availability are updated automatically, with no manual upload required.
The extension also includes shopping features like tag posting, and it records customer interactions so merchants can keep track of top sellers and most saved items.
Partnership creates sales opportunities
Unlike other social media platforms — like Facebook and Twitter that are used for entertainment, information, or communication purposes — Pinterest users tend to search for something.
Pinterest reported 85% of its users visit the platform when launching a new product, while nearly two-thirds use it to find products, ideas, and services.
97% of searches on Pinterest are unbranded, According to the platform. This provides opportunities for merchants to influence decision making and find new consumers.
WooCommerce users can join Pinterest Authorized Dealer Program To enhance adherence to merchant guidelines and enhance consumer confidence. This free software also provides enhanced product distribution and provides access to exclusive features such as merchant details to display brand values.
The extension can improve your Pinterest ads
In addition to giving merchants the information they need to improve their Pinterest ads, partnering with WooCommerce allows merchants to advertise more effectively.
Depending on their specific goals, users can take advantage of a variety of ad formats, including shopping ads, group ads, automated campaigns, and dynamic retargeting.
Featured image: Julia Tim/Shutterstock