Twitter is expanding its Campaign Planner prediction tool for advertisers to 15 additional countries and adding support for the video views goal.
Initially launched in three countries, Campaign Planner estimates the size of the audience you can reach with Twitter Ads based on the parameters you select.
With the Campaign Planner, you’ll get an idea of how your campaign is performing before you launch it.
You can predict reach, impressions, average frequency, CPM for a given audience, campaign duration, frequency setting, and placement.
Now, you can also predict campaigns with the aim of video views.
With budget forecasting for auction-based campaigns, you can better understand the cost of reaching your audience.
Campaign Planner allows you to save your work as a test campaign, making it easy to connect settings to an actual campaign.
Screenshot from business.twitter.com/en/blog/launching-campaign-planner.html, October 2022.Recommended best practices from the Twitter Campaign Planner
Twitter shares several best practices for campaign planner use, which the company says are backed up by research.
High frequency
Twitter recommends budgeting for higher levels of weekly frequency to achieve the best results.
“Multiple exposures at higher investment levels increase brand awareness compared to a single exposure,” says Twitter.
long time
Twitter recommends a campaign duration of at least five weeks and up to 13 weeks.
According to Twitter, this is the optimal length for your messages to stay relevant and in line with your audience.
availability
Campaign Planner is now available to advertisers in a total of 18 markets: Argentina, Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, the Philippines, Saudi Arabia, South Korea, Spain, Sweden, Thailand, Turkey, the United Kingdom, and the United States.
Source: Twitter
Featured image: Ascannio/Shutterstock
