Google Loses Top Domain Spot To TikTok

Google is no longer the most popular domain in the world after TikTok removed it, according to rankings by web security firm Cloudflare.

The Most Popular Domains list is part of Cloudflare’s Year in Review report and represents the domains that have gained the most traffic from year to year.

Google.com — which also includes maps, translation, and news among other things — finished last year as the leader in Cloudflare’s rankings.

At the time, TikTok was ranked seventh.

TikTok.com is now ending 2021 with a leap to the top spot ahead of Google, Facebook, Amazon and other leading domains in the world.

Below is the full list of Top 10 most popular domains As of late 2021:

1. TikTok.com
2. Google.com
3. Facebook.com
4. Microsoft.com
5. Apple.com
6. Amazon.com
7. Netflix.com
8. YouTube.com
9. Twitter.com
10. WhatsApp.com

Cloudflare describes TikTok’s journey towards becoming the most popular domain throughout 2021:

On February 17, 2021, TikTok was in the lead for one day. Back in March, TikTok had a few more days and also in May, but after August 10, 2021, TikTok was in the lead for most days. There were some days where Google was 1, but October and November were mostly TikTok days, including Thanksgiving (November 25) and Black Friday (November 26).

The Cloudflare report also includes lists of the most popular social media domains, most popular e-commerce platforms, and most popular video streaming sites.

Unsurprisingly, Amazon finished the year as the most popular e-commerce domain, followed by Taobao, Ebay, and Walmart.

Giants like Netflix, YouTube, and HBOMax have dominated the list of the most popular video streaming sites. Interestingly, Twitch did not manage to break into the top ten.

Put these ratings into perspective

Does this mean that TikTok is now the largest social networking site?

No, she still has a long way to go before reaching those heights.

What this means is the takeover of TikTok.com More traffic than any other domain, according to Cloudflare.

This does not mean that TikTok has more users than Google or competing social media sites.

Insider Intelligence (formerly eMarketer) reports that TikTok has overtaken Snapchat and Twitter in global user numbers, but is far behind Facebook and Instagram.

In other words, TikTok is a file Third largest social media platform worldwide.

The number of global TikTok users grew by 59.8% in 2020, and increased by an additional 40.8% in 2021.

Moreover, Insider Intelligence estimates that TikTok will see a 15.1% growth in global users in 2022.

If this estimate is correct, TikTok will retain a 20% share of all social media users by the end of next year.

If TikTok isn’t part of your social media marketing strategy for 2022, these numbers are a good case for making it a priority.

Resources: Cloud FlairAnd the Intelligence from within

Featured image: Mix and Match Studio / Shutterstock