Does Twitter have an engagement problem?
found a new study from the Pew Research Center 49% of US adults on Twitter qualify as “dormant”.
The Pew Research Center defines stutterers as infrequent tweeters who have posted fewer than five tweets per month since they first opened their account.
Furthermore, when retards tweet, they are more likely to reply to someone else’s tweets than to post their own.
This data was analyzed as part of a study accompanying one published in November by the Pew Research Center, which found that the vast majority of tweets are posted by a minority of highly active users.
In contrast, the rarer Twitter users account for the majority of the US adult user base.
This paints a picture of Twitter as a site filled with content posted by a small percentage of users, which is consumed by a large percentage of users who don’t add to the conversation.
Let’s dive into the data to learn more about Twitter followers. Here are the highlights from the study.
Most Lurkers on Twitter are between 30 and 49 years old
The study found that Twitter users are primarily seniors in the United States.
Among the rare amplifiers, 59% of users are between the ages of 30 and 49, an age group made up of older Millennials and Generation X.
Gen Z and younger millennials are likely to be more active on Twitter, just that 14% of users between the ages of 18 and 29 are considered to be retarded.
In contrast, the 18-29 age group comprises the majority of Twitter’s most popular tweets.
See the chart below for a comparison of frequent and non-frequent speakers, broken down by age.
The Pew Research Center notes that latent speakers are not significantly different from more active speakers when it comes to factors such as gender, party affiliation, educational attainment, or race.
Lurkers visit Twitter less frequently
Lurkers visit Twitter less frequently than the most active tweeters – 21% They say they visit the site every day, compared to 55% One of the most active speakers.
in addition to, 38% From rare tweeters say they visit weekly or daily, while 41% They say they only visit a few times a month or less.
Twitter assholes are more receptive to other points of view
Lurkers are more interested in discovering other points of view than sharing their own.
“When asked if they use the site to express their own opinions or to see what others are saying, 76% of assholes said they use the platform primarily to see what others are saying. Only 6% use the platform primarily to express their opinions.”
Among the rare amplifiers, 13% That discovering other points of view is the main reason for visiting the site, compared to 5% One of the most active speakers.
The main reasons hackers use Twitter are entertainment and information.
Lurkers post more replies than original tweets
Make up the responses 51% of spam tweets compared to 30% One of the most active speakers.
Interestingly, retweets from stalkers make up a lower percentage of shares than tweets from more active users.
For more insights into Twitter lurkers, see full study.
Featured image: Nikita Burdenkov/Shutterstock