Social Media

Instagram Beta Testing New Repost Feature

Finally – the long awaited Repost feature for Instagram is coming soon. But not for all users.

On September 8th, a Meta representative confirmed that Techcrunch They plan to test the replay feature soon for a select group of people.

As of today, Meta hasn’t publicly announced this soon-to-be feature.

The postback tab is being tested

So, how did this news reach the community?

Navarra dieda social media consultant, shared a profile screenshot of Adam Mosseri, the current head of Instagram, to his Twitter followers on September 7.

Image source: Matt Navarro via Twitter

Based on the screenshot evidence, it looks like users will get a repost tab on their profile. This tab will probably house all the reposts that the user has shared with their account.

After additional internet sleuthing, others were able to find the introduction screen of users who had been chosen to test the feature – which was introduced months ago by Alessandro Paluzzi:

Reposts of original Instagram introduced to users.Image source: Alessandro Paluzzi via

This news becomes relevant again, as Adam’s profile appears to be the first to be spotted with Repost out in the wild. Instagram may have been planning this for some time and is now quietly rolling out Beta testers.

Keep up with other platforms

Looks like Instagram’s repost feature is coming for a long time. The platform already allows users to share posts to their stories, but not to their feed.

Twitter has long held this kind of feature with its retweet function, allowing users to retweet tweets from users back to their Twitter feed.

TikTok has also joined the resharing bandwagon by testing its own version of resharing. TikTok currently has a Repost feature that shares selected content to users’ followers. However, it does not have the ability to view all of a user’s shared posts.

Why is this important

Until now, Instagram users had to use a third-party app to be able to repost content. Having third party apps connected to any social profile has privacy risks and security issues.

By adding the postback feature, users can get rid of unwanted third-party apps and can post back locally.

In addition, the Repost feature allows users to reshare content directly within their feed instead of within their Stories features.

From a content perspective, repost provides opportunities for content creators to get discovered faster. Since users can share the content directly to their feed, it is credited to the original source.

Expected offering for repost

While some users are seeing this functionality in the wild, Instagram hasn’t shared any details about its plan to roll it out — or even if it plans to roll it out to all users.

This article will be updated when more information about the feature is shared.

Featured image: DVKi/Shutterstock

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