LinkedIn’s study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results.
The study analyzed tens of millions of InMails sent by recruiters around the world between May 2021 and April 2022.
In this study, the social networking site examined five domains to determine the types of messages most likely to receive a response. Try to answer the following questions:
- Do longer or shorter messages work better?
- What day of the week is most likely to receive a response?
- Do personal messages get a better response rate?
- Are Recommended Matches more likely to accept an InMail?
- Are candidates more likely to answer “who are open to work”?
It found that the InMails most likely to receive a response within 30 days were personalized, shorter messages sent to “Recommended Matches” or “Open for Business” users sent on a Monday.
Short messages outperform long messages
LinkedIn found that the shorter InMails performed best.
Messages Less than 400 characters Procedure 22% Better than average, with numbers dropping as the message grows longer.
Characters 401-800 performed 3% better than average, while characters 801-1200 performed 6% lower.
Longer messages, over 1,200 words, performed worst of all, performing 11% below the global average.
However, most recruiters send longer letters, with 90% of all InMails falling over 400 characters.
LinkedIn suggests that SMS may perform better because users receive more contact in a candidate-driven market.
InMails sent on Friday and Saturday get the lowest response rate
LinkedIn data revealed this The day of the week did not play a big role In response rates, as long as it is not sent on a Friday or Saturday.
Each day fell within 1% of the global average response rate, and Mondays performed slightly better than the others.
Friday’s responses were down 4%, with Saturday’s responses down 8% from average. However, only 2% of messages were sent on Saturdays.
Personalized messages Get more replies
According to the study, InMails were sent Individually performed approx 15% Better than those sent in bulk.
This trend follows from the general principles of email marketing, which define personalizing messages as #1 tactic to improve engagement rates.
“Recommended candidates” and “Open to new positions” most likely to respond
recruits who use LinkedIn Recommended Candidates Up to 35% The study found that people are more likely to respond to messages than to those with research alone. Candidates are recommended based on the relevant skills listed in the user profile.
The study also found that recruiters had the most success with candidates marked “open for business” on their profile. These users responded 37% more often than other candidates.
Source: LinkedIn Talent Blog
Featured image: Tada Images / Shutterstock
