The hottest social media platform is heating up its advertising capabilities.
In the past few months, TikTok has added new features available to advertisers as a way to help monetize its platform.
The latest addition for advertisers is called TikTok Pulse: a way for brands to help be part of the everyday moments and culture in which society engages.
What is TikTok Pulse?
TikTok Pulse is a new contextual ad solution, which means your ads appear around the best content.
More specifically, your ads can appear next to content in users’ For You feed.
TikTok has stated that its new Pulse solution will display your brand’s TikTok ad among the top 4% of all videos on that platform.
Additional benefits of TikTok Pulse include:
- Encouraging participation and action
- Confidence in brand fit measurements
Currently, TikTok will offer 12 Pulse categories for brands to choose where to display their content. Some of the categories included (but not all inclusive) are:
- Beauty
- fashion
- cooking
- the games
By letting you choose the category of where your ads show, it gives you the ability to interact with the groups most relevant to you.
To make sure your ads are shown next to the top content, TikTok will use an inventory filter that’s built in-house.
They ensure that the content displayed is verified content with the highest level of brand relevance on the platform.
One way you’ll be able to measure this impact is through third-party brand relevance and viewability validation. You will have access to these post campaign measurement tools.
Emerging Revenue Sharing Program
With the TikTok platform so diverse from individual creators, public figures, and advertisers, the company is pursuing its first revenue-sharing program.
As of now, individual creators and media publishers with at least 100k followers are eligible for the program.
We will update this post when more information becomes available on the new revenue sharing program.
Source: Tik Tok
Featured image: Vitalii Vodolazskyi / Shutterstock
