Social Media Usage Statistics For Digital Marketers In 2022

One component of a successful digital marketing strategy is your social media presence.

If you need numbers to prove the value of social media marketing, you’ve come to the right place. there now 4.55 billion active social media users globally, but that number is 9.9% higher than last year.

This means that 400 million new people have signed up for at least one social media account over the past year.

Worldwide, the most important social networks are Facebook, YouTube, WhatsApp, and Instagram.

Keep reading to discover more reasons why your business needs social media marketing.

How many people use social media each month?

From 2021, 84% of US residents use at least one social media network.

Worldwide, the active number of social media users is 57.6% of the total population. This means it’s over Half the world He regularly uses one social media network at least once a month.

The seven largest social networks have more than 1 billion monthly active users.

Facebook tops the list of most used social networks, followed by YouTube, and then the rest of the metaverse – WhatsApp, Instagram, and Facebook Messenger.

Let’s take a closer look at the numbers.

Average number of monthly users in 2021

Here are the monthly user stats for Top 15 social media apps Worldwide in 2021:

  1. Facebook – 2.89 billion
  2. YouTube – 2.29 billion
  3. WhatsApp – 2.00 billion
  4. Instagram – 1.39 billion
  5. Facebook Messenger – 1.30 billion
  6. WeChat (Weixin) – 1.25 billion
  7. Tik Tok (Douyin) – 1 billion
  8. linkedin – 800 million *
  9. QQ – 591 million
  10. Sina Weibo – 566 million
  11. Telegram – 550 million
  12. Snapchat – 538 million
  13. Kwicho – 506 million
  14. Twitter – 463 million
  15. Pinterest – 454 million

* Total Members – The number of monthly active users listed.

in the United States , The best social media platforms Used by a percentage of adults includes the following:

  1. YouTube – 81%
  2. Facebook – 69%
  3. Instagram – 40%
  4. Pinterest – 31%
  5. LinkedIn – 28%
  6. Snapchat – 25%
  7. Twitter – 23%
  8. WhatsApp – 23%
  9. TikTok – 21%
  10. Reddit – 18%
  11. Nextdoor – 13%

Platform statistics

Check out this list of social media industry leaders for 2021 and some of their top performance stats.

1. Facebook

Facebook is at the top of this list for a reason. Not only did it put them out of the competition with over 2.89 billion users each month, however 69% of American adults have used Facebook at least once in the past year.

Facebook stats for 2021 tell a story in which many chapters focus on the younger generations.

more 53% of Facebook users worldwide fall into the 18-34 age group, with the 25-34 age group leading the way with 31.5% and 18-24 with 22.7%.

Businesses also benefit greatly from Facebook. more 200 million Businesses use Facebook to reach their customers.

It’s no surprise to see that the average Facebook user clicks approx 12 ads Per month.

If you’re looking for more exposure for your brand, definitely try Facebook.

2. YouTube

Google may be the leading search engine, but YouTube is the second most popular search engine and website worldwide.

People can’t stop watching YouTube. in the United States of America, 62% of YouTubers visit YouTube daily. On a monthly basis, more 2 billion Registered users see an amazing entry 100,000,000 Hours of video per day.

Every minute, more content creators are on YouTube 500 hours of content. That’s not just a lot of content but a lot of commercials and commercial promotions.

What advertisers will be happy to hear is that YouTube ads are working, reaching 2.29 billion YouTube users.

3. Instagram

Instagram is calling now 100,000,000 Users who want to share and create.

People also like to interact with businesses on Instagram. more 200 million Businesses receive visits from Instagram users daily. You can see why many businesses are now turning to Instagram to promote their brand.

According to Instagram, 90% of its users follow a brand and 87% take action when they see a product.

Also interesting are the Instagram stats on how people behave when they shop. For example, 70% of shoppers look to Instagram for their next purchase, and more 130 million Instagram users click shopping posts per month.

In addition to, 86% Instagram users are likely to check out a product because it’s worth sharing, and 50% of shoppers visited a website after viewing a product in Instagram Stories.

4. Linkedin

LinkedIn around the world. Professional network is over 800 million Users from over 200 countries. Known for being a great way to professionally market yourself and make business connections, the site has a long reach.

In a survey on digital trust, US consumers ranked LinkedIn as the platform most likely to do so Protect their privacy and data.

According to Statista, 59.2% Of LinkedIn users fall into the 25-34 age group, 56.6% of the users are male.

LinkedIn is also useful for B2B companies. According to a survey conducted by LinkedIn, they were The #1 lead generation platform.

5. Pinterest

Pinterest isn’t just about wedding planning or providing 10 million recipes you’ll never cook. It’s about almost everything you can think of, which is part of the reason people use the site.

more 459 million People use Pinterest for inspiration, and 80% of weekly Pinterest users discover a new brand or product while perusing the network’s feed.

and Pinterest she has It works fine. Incredibly, the company’s revenue grew in the third quarter of 2021 43% year to year.

However, Pinterest users generally have a purpose. Compared to everyone else, Pinterest blows the competition away when it comes to intentions. This is because 55% Application users specifically to search for products.

6. Tik Tok

With 1 billion monthly active users, 60% of whom are between the ages of 18 and 34, you can’t deny that TikTok has a place in many companies’ marketing mix.

the top categories, based on hashtag views, include entertainment, dance, fitness/sports, home renovation/DIY, beauty, and fashion. Brands that can create content that fits into one of these categories are likely to increase their visibility with their TikTok audiences.

What is the importance of TikTok in e-commerce? According to an Adweek & Morning Consult poll, 15% of adults and 36% of Gen Z TikTok users have made a purchase based on the content viewed on TikTok.

Get started with TikTok content with Data-driven advice from their platform.

  • Full screen videos (16:9 ratio) see a 60% increase in impressions.
  • Videos with written captions or on-screen text saw a 55.7% increase in impressions.
  • Videos with summary/end card information see a 47.3% increase in impressions.

7. Snapchat

Snapchat’s potential ad audience and user base of 538 million makes it a great platform for brands – especially brand marketing to the 13-24 year olds who make up over 58% of Snapchat’s user base.

According to Snapchat, 306 million People use the platform daily, spending an average of 30 minutes on the network. more 210 million Picks were created every day as of 2019.

Snapchat ads is growing. In the third quarter of 2021, Snapchat revenue exceeded 100,000,000 American dollar.


As we move into 2022, we’ll see new trends, features, and more pop up from social media.

With the ability to change with the times, connect people, and engage, these social media giants are likely to continue to lead the market.

The stats don’t lie: Social media is here, and it’s here to stay.

More resources:

  • 10 reasons why social media is important to your business
  • 6 alternative social media platforms to consider
  • Social Media Marketing: A Complete Strategy Guide

Featured image: Anna Frajtova/Shutterstock

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