In the fourth quarter of last year, Google pushed certification for one of its newest campaign types: Performance Max.
Until now, these campaigns could only be created in the online Google Ads interface. On March 29, Google released its Editor v2.0 to support this type of campaign.
New features supported
Performance Max support isn’t the only update to Google Ads Editor. The major updates for this release are:
- Performance Max campaign support
- Organizing transfer procedures
- Campaign level overviews
- Combined support chips
- Asset reporting
- Custom actions lead to support
Let’s dive into these features.
Maximum performance support
The first improvement to Google Ads Editor is support for Performance Max campaigns. This means that you can now create and edit Performance Max campaigns in the offline Editor.
This optimization saves you time when creating new campaigns or needing to make quick adjustments to them.
Google Ads Editor 2.0 will now support conversion goals. This means that you will be able to change and apply goal settings at the campaign or account level.
It’s also an easy-to-understand view of which conversions belong to which campaigns, which makes editing them much easier.
In the Overview tab of Google Ads Editor, you will now be able to see similar overviews that are currently in the online interface. Some of the new overview cards that have been added are:
- custom rules
- optimization result
- The most important campaigns
Another big update to Google Ads Editor 2.0 is the ability to create and edit bulk segments. Previously, this could only be done in real time through the online interface.
With the new asset support in version 2.0, you will be able to get reports on your different assets. With the default responsive ads on both the search and display networks, this feature can help you compare assets of the same type at once.
This support can ultimately speed up the analysis of your campaigns, which means you can spend more time making actionable improvements.
Custom action triggers
It was only possible to create automated rules or tasks over the internet, until now.
You now have the ability to trigger custom rules when events or conditions that you specify occur. This can be anything from adjusting your bid on keywords or ad groups, to pausing entire campaigns based on your limits.
If you are used to working in Google Ads Editor, now is the time to upgrade to version 2.0. With the addition of these features and support, you’ll spend less time going back and forth between platforms and less time on repetitive tasks. On the other hand, you will spend more time focusing on account analysis and strategy.
Source: The Google
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