A series of updates to Instagram Reels add new creative tools, new ways to drive engagement, and an update that changes how videos are shared.
New features of the reels available today include:
- Improved remixes
- New templates
- Automatic conversion of video posts into reels
- Ability to promote reels as ads
Here’s more about each of the new features of Instagram Reels.
Instagram is improving the remix feature for Reels, which allows you to reply to videos from other users.
Now, you will be able to General photo remix Record your reaction to them in the form of a reel.
New remix formats Lets you choose from a green screen, split screen, or picture-in-picture interaction view.
For the first time, you’ll be able to add your recording after the original clip instead of having both pieces of content appear at once.
You can now create reels with templates, which preload audio and clip placeholders so you can add images or video clips.
The new dual diecast allows you to record video with your phone’s front and back camera at the same time.
To access the templates, click the camera icon on the Reels tab.
Turn video posts into reels
Instagram will automatically convert all video posts less than 15 minutes in length to Reels.
This change applies to new videos only. Existing videos under 15 minutes in length will remain as video posts.
The Video and Reels tabs on your Instagram profile will join as one when this change rolls out in the coming weeks.
Promote reels as ads
Businesses can now promote Reels within the Instagram app by converting them into ads. This creates an opportunity to speed your way to more views and engagement.
To promote a file, it must be 100% original content, less than 60 seconds long, recorded in an aspect ratio of 16:9 (vertical).
After you publish it, you can promote your reel by displaying your content and clicking Announcing a publication. Boosting a Reel gives you access to ad-exclusive engagement insights.
Boosted Reels appear on the main Instagram feed, Stories, the Reels tab, and the Explore page.
Featured image: Screenshot from about.instagram.com/blog/announcements, July 2022.