Meta – a Facebook parent has partnered with Adobe to create Express Your Brand, a free online training program aimed at helping small business owners grow online. This year-long initiative will combine skills training, inspiration, and community building.
More than half of small business owners say that improving social media skills will make a meaningful difference to their business, if they have the time and resources to do so.
Meta and Adobe aim to make that a reality, as stated in the company’s announcement:
“It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent survey by Adobe, we found 59% of Small Business Owners (SBOs) say that improving their social media skills would be the most impactful thing they could do for their business.1 But with limited time, resources, and technology, it can be a daunting task for entrepreneurs…
Empowering people to create and connect has always been central to Adobe’s mission to transform the world through digital experiences, and Adobe Express enables everyone, regardless of skill level, to make something cool, fast. “
This program, which launched on May 17, will highlight a variety of digital marketing topics, including building a brand, increasing engagement on Instagram, and developing personalized ads using Ad Manager.
The program will focus on skills and society
Express Your Brand will use monthly virtual training sessions to give small business owners tips for maximizing their impact on social media platforms. Each session will include hands-on learning with Adobe Express.
Using this mobile and online design app, formerly known as Adobe Spark, participants will learn how to build a library of creative assets. Meta experts will show them how these new features can be used to market their business on Instagram and Facebook.
This program will also seek to inspire participants creatively. Adobe and Meta industry experts will be joined by guests including Realtor Chrishell Stause, Chef Melissa King, and Interior Designer Justina Blakeney who will share their experiences growing their own brands.
In addition to skills training, this program will also create a community where small business owners can connect with each other to share tips and customize the learning experience. The training sessions will be held in a central location and the forum will allow for personal interaction.
Some Meta Elevate members will get Adobe Premium
This partnership will also provide 10,000 Meta Elevate members with a one-year premium subscription to Adobe Express.
Meta Elevate is a community and education platform that provides Black, Latino, and Hispanic business owners with resources to help them succeed. Launched in 2018, this community for entrepreneurs of color provides access to virtual coaching, one-on-one mentorship, and a variety of digital marketing tools.
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