LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million
LinkedIn launches in Hindi, making it the first Indian regional language LinkedIn to support the Hindi-speaking community of more than 600 million people worldwide.
India is LinkedIn’s second largest market after the United States, with 82 million members.
In an announcement, the company announced:
LinkedIn, the world’s largest professional network, today marked a new milestone with the launch of Hindi, the first Indian regional language on LinkedIn, with the aim of supporting 600 million Hindi speakers globally.
With this launch, LinkedIn aims to break down language barriers, providing greater access to business and networking opportunities for Hindi speakers in India and around the world. With the launch of the Hindi language, LinkedIn now supports 25 languages globally.”
LinkedIn users will now be able to create a profile in Hindi, making it easier for recruiters to find them and connect with other Hindi-speaking members.
Here’s more about what this launch means for LinkedIn, and what the company has planned for the Hindi-speaking community in the future.
Why this launch is such an important milestone for LinkedIn
India is a core growth market for LinkedIn, as its member base has grown by more than 20 million people in the past three years (15% annual growth).
The India market has seen a significant rise in engagement and conversations on LinkedIn since the pandemic.
As part of LinkedIn’s “Phase 1” launch in Hindi, users will be able to access their feed, profiles, jobs, messages and create content in Hindi on desktop and on their Android and iOS phones.
In the next phases, LinkedIn says it will expand the range of job opportunities available to Hindi-speaking professionals.
Moreover, LinkedIn will continue to add more Indian publishers and creators in the coming weeks to enhance member engagement and conversations in Hindi.
How to use LinkedIn in Hindi
employment smart phonesUnder Phone Settings, users will need to select Hindi as their preferred device language to view the LinkedIn mobile app in Hindi.
For LinkedIn members who already use Hindi as their preferred language on their smartphones, LinkedIn will automatically switch to Hindi.
employment desktopMembers will need to click the “Me” icon at the top of their LinkedIn homepage and select “Settings & Privacy”.
Next, click Account Preferences on the left, select Site Preferences, click Change next to Language, and select Hindi from the drop-down list.
Once selected, the LinkedIn user interface, including the navigation bar, will be displayed in Hindi.
User-generated content, such as posts on a member’s home feed, will be displayed in the language in which they were originally created. Clicking on the “See translation” option will display Hindi translations of users’ posts in other languages.
New members will have the option to register with LinkedIn in Hindi when they first register their profile.
An option is available to add a second language profile on the desktop. To create a second language profile, tap the ‘I’ icon, followed by ‘View Profile’, then ‘Add another language profile’.
Featured image: Screenshot from news.linkedin.com, December 2021.