Have you ever thought you’d see a G-Wagen with a down jacket? But this isn’t an off-road alternative, or the future looks at a sustainable off-roader. It’s all about fashion. Milan-based Moncler in conjunction with Mercedes created this strange vehicle for London Fashion Week. So what are we looking at?
Is the Mercedes G-Wagen a bloated “piece of art”?
“In support of the claim to luxury”, Moncler’s “work of art” is part of the show “The Art of Genius”. Called Project Mondo G, we don’t know how to explain what it is. We also wonder about Mercedes’ zeal for involvement in this art project, as well as jamming into this high-fashion extravaganza.
he says the project took more than a year to complete.
Is there a purpose to the Mercedes G-Wagen?
Hidden under the breather is a three-door G-Class. Curiously, it’s not a G-Class like that, especially when you realize it’s just 181 inches long, 110 inches tall and 134 inches wide. The only thing more curious is the setting of Project Mondo G.
Surrounding the SUV is a bizarre dystopian winder wonderland, so perhaps the puffy fabric is for warmth? Or to help him bounce off icebergs? We’re just looking for something too literal for its intent, we suppose.
Does Mercedes do this often?
Mercedes must have determined that last year it could have scared off potential customers. Built by West Coast Customs, it was an AMG flatbed coupe with G-Class front end. The blend of the two was not particularly successful. Created in collaboration with rapper will. i.am, his nickname is “The Flip”, whatever that means.
One notable feature is the combination of a Teddy Bear face within a prominent three-pointed Mercedes star in the grille. Highlights the limited edition Bear Witness Drop 1 apparel collection. A portion of clothing sales will be donated to the will. i.am’s charity i.am/Angel Foundation.
The four-door coupe was transformed into a traditional two-door coupe. But the doors are extremely long and open suicide style. It also sports giant block-style wheels. But both Mercedes and will. i.am’s intentions are golden. The car was created to inspire underprivileged youth to prove they can do better.
Is the marketing department playing games with us?
Is the marketing arm of Mercedes-Benz losing its collective mind? The swelling suggests this is a concern. Maybe the group needs an intervention to help them gain more awareness. Sometimes you can be too close to things to see the madness of your imagination. Or projects.
Perhaps this is just a way for the designers and the marketing department to “let off steam” and produce the Mondo G-Wagen with a wink. We let you decide.
